(USA) Manager, Account Strategy - Consumables
About The Position
The Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies using Walmart Connect’s solutions. This role involves monitoring campaign performance, optimizing delivery, and providing strategic insights to clients and senior leadership. The position requires collaboration across internal teams and external partners to ensure campaign success, while driving continuous improvement and innovation. The manager also mentors team members, supports talent development, and upholds Walmart’s values by fostering a high-performing, ethical, and customer-focused environment. The Account Strategy team leads complex advertising partnerships with major CPG clients, delivering strategic media solutions that drive business growth. This team balances strategic leadership with operational excellence to develop and execute omnichannel campaigns, leveraging data analysis and customer insights. Collaborating closely with sales, product, and analytics teams, they ensure campaign success and optimize performance. The team fosters strong client relationships and supports continuous improvement through innovation and coaching. Members are empowered to influence partnership strategies and contribute to Walmart Connect’s mission of delivering impactful advertising solutions.
Requirements
- Proven experience in developing and executing omnichannel advertising campaigns with measurable results.
- Strong proficiency in media strategy, campaign management, and digital marketing analytics.
- Ability to translate client marketing goals into actionable media strategies using data-driven insights.
- Expertise in monitoring campaign performance and optimizing based on key metrics such as CPM, ROAS, and CTR.
- Skilled in building and maintaining relationships with clients, agencies, and internal stakeholders.
- Experience collaborating cross-functionally with Sales, Product, Engineering, and Analytics teams.
- Excellent communication and presentation skills for delivering strategic recommendations.
- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
- OR 5 years’ experience in digital media, account management, marketing, or advertising strategy.
Nice To Haves
- Experience in sales or media strategy
- Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
- Master’s degree in marketing, business, or related area.
Responsibilities
- Develop and execute omnichannel advertising campaigns aligned with client marketing goals using Walmart Connect’s solutions.
- Monitor campaign performance and optimize delivery against key performance indicators through data analysis and media metrics.
- Lead campaign setup, troubleshooting, and client onboarding across advertising platforms and internal systems.
- Build joint business plans with clients leveraging forecasting tools and customer insights to drive growth.
- Present campaign results and strategic recommendations to clients and senior leadership.
- Collaborate cross-functionally with Sales, Product, Engineering, and Analytics teams to ensure campaign success.
- Mentor team members, promote continuous learning, and support process improvements.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
