(USA) Manager, Account Strategy
About The Position
The Manager, Account Strategy, leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies using Walmart Connect’s solutions. This role involves monitoring campaign performance, optimizing delivery, and providing strategic insights to clients and senior leadership. The position requires collaboration across teams to ensure campaign success, leveraging data analysis and customer insights to drive growth. The manager also supports team development, fosters strong stakeholder relationships, and champions continuous improvement and innovation within a dynamic, results-driven environment. The Account Strategy team at Walmart Connect leads the development and execution of omnichannel advertising campaigns aligned with client objectives. This team transforms marketing goals into actionable media strategies, ensuring effective delivery and optimization. Collaborating across departments, they provide strategic insights and manage client communications to drive campaign success and revenue growth. Leveraging data analysis and customer insights, the team recommends enhancements to maximize outcomes. Committed to operational excellence, continuous learning, and innovation, the team upholds high standards of integrity and professionalism in all engagements.
Requirements
- Proven experience in developing and executing omnichannel advertising campaigns across multiple platforms.
- Strong proficiency in media strategy, campaign management, and digital marketing techniques.
- Ability to analyze campaign data using key digital metrics such as CPM, ROAS, and CTR to optimize performance.
- Skilled in building and maintaining client and partner relationships with a consultative approach.
- Experience collaborating cross-functionally with sales, product, engineering, and analytics teams to drive campaign success.
- Excellent communication skills for presenting strategic recommendations to clients and senior leadership.
- Demonstrated leadership in mentoring team members and supporting continuous learning and development.
- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
- 5 years’ experience in digital media, account management, marketing, or advertising strategy.
Nice To Haves
- Experience in sales or media strategy
- Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
- Master’s degree in marketing, business, or related area.
Responsibilities
- Develop and execute omnichannel advertising campaigns aligned with client marketing objectives.
- Translate client goals into actionable media strategies using Walmart Connect’s platforms.
- Monitor campaign pacing, performance, and optimization to meet key performance indicators.
- Analyze campaign data and digital metrics to generate insights for continuous improvement.
- Lead campaign setup, troubleshooting, and client onboarding processes.
- Collaborate with Sales, Product, Engineering, and Analytics teams to ensure campaign success.
- Build and maintain strong relationships with clients, agencies, and internal stakeholders.
- Present campaign performance and strategic recommendations to clients and leadership.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption expense reimbursement
- Surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
