Manager, Account Strategy, Food
About The Position
The Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies. This role involves monitoring campaign performance, optimizing results using data analysis, and collaborating with internal teams and external partners to ensure successful delivery. The manager provides consultative guidance, drives strategic planning, and presents insights to stakeholders. Additionally, this position supports team development, fosters continuous improvement, and upholds company values while advancing innovative advertising solutions that align with business goals and customer needs. The Manager, Account Strategy is a key member of the Food team, driving campaign execution, performance tracking, and reporting. This team collaborates closely with Sales, Creative, Analytics, and Operations to ensure seamless campaign delivery and continuous improvement. Members apply expertise in media strategy, data analysis, and customer insights to optimize advertising approaches. The team prioritizes professionalism, clear communication, and operational efficiency to deliver impactful results that support business growth within Walmart Connect.
Requirements
- Proven experience in developing and executing omnichannel media strategies aligned with client marketing goals.
- Strong proficiency in campaign management, including setup, monitoring, and optimization across digital advertising platforms.
- Ability to analyze campaign data using key digital metrics such as CPM, ROAS, and CTR to drive performance improvements.
- Skilled in leveraging customer insights and forecasting tools to build effective joint business plans.
- Excellent communication skills to present strategic recommendations to clients and senior leadership.
- Demonstrated capability to collaborate cross-functionally with sales, product, engineering, and analytics teams.
- Experience mentoring team members and supporting continuous learning in a dynamic environment.
- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
- OR 5 years’ experience in digital media, account management, marketing, or advertising strategy.
Nice To Haves
- Experience in sales or media strategy
- Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
- Master’s degree in marketing, business, or related area.
Responsibilities
- Develop and execute omnichannel advertising campaigns aligned with client marketing objectives.
- Translate client goals into actionable media strategies using Walmart Connect’s advertising solutions.
- Monitor campaign performance, pacing, and optimization to meet key performance indicators.
- Analyze campaign data and apply digital metrics to improve effectiveness and growth.
- Lead campaign setup, troubleshooting, and client onboarding processes.
- Build joint business plans using forecasting tools and customer insights.
- Present campaign results and strategic recommendations to clients and leadership.
- Collaborate cross-functionally to ensure campaign success and continuous improvement.
- Mentor team members and support their development and engagement.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
