Manager, Account Strategy, Meat & Frozen

Wal-Mart Stores Texas, LL•Hoboken, NJ

21h

About The Position

The Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into media strategies using Walmart Connect’s platforms. The role monitors campaign performance, optimizes delivery, and uses data analysis to provide strategic insights. It works with internal teams and external partners to support campaign success, mentors associates, and drives continuous improvement. The manager also oversees client onboarding, troubleshooting, and forecasting, maintains stakeholder relationships, and upholds Walmart’s values while delivering advertising solutions aligned with business goals. The team manages the Food business portfolio, overseeing approximately 10 advertisers. Account Strategy collaborates closely with Sales to manage and monitor Self-Serve and Managed Serve campaigns. It develops and executes advertising strategies aligned with client goals and KPIs, using data analysis and customer insights to optimize campaigns and deliver media solutions through Walmart Connect’s platforms. The role is based at a listed primary location in Hoboken, New Jersey. The posting also provides a salary range for Chicago, Illinois.

Requirements

Option 1: Bachelor’s degree in business, marketing, communication, or a related area and 3 years of experience in digital media, account management, or advertising strategy.
Option 2: 5 years of experience in digital media, account management, marketing, or advertising strategy.
Proven experience developing and executing omnichannel advertising campaigns with measurable results.
Strong proficiency in media strategy, campaign management, and advertising solutions.
Ability to analyze campaign data using digital metrics such as CPM, ROAS, and CTR to optimize performance.
Expertise in forecasting, customer insights, and building joint business plans with stakeholders.
Excellent relationship and stakeholder management skills for collaboration across teams and with clients.
Demonstrated problem-solving skills in troubleshooting advertising technology platforms and campaign setups.
Strong communication skills to present strategic recommendations to senior leadership.

Nice To Haves

Experience in sales or media strategy.
Experience with DSPs, DMPs, ad exchanges, and media platforms such as Salesforce, Tableau, SQL, or Power BI.
Master’s degree in marketing, business, or a related area.

Responsibilities

Develop and execute omnichannel advertising campaigns aligned with client marketing goals.
Translate client objectives into actionable media strategies using Walmart Connect’s platforms.
Monitor campaign pacing, performance, and optimization to meet key performance indicators.
Lead campaign setup, troubleshooting, and integration across advertising technology platforms.
Analyze campaign data to generate insights and recommend improvements for growth and effectiveness.
Build joint business plans with clients using forecasting tools and customer insights.
Present campaign performance and strategic recommendations to clients and leadership.
Collaborate with Sales, Product, Engineering, and Analytics teams to ensure campaign success.
Maintain relationships with external agencies and strategic partners to support business goals.
Oversee client onboarding and forecasting, mentor associates, and drive continuous improvement.

Benefits

Competitive pay and performance-based bonus awards.
Medical, vision, and dental coverage.
401(k), stock purchase, and company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
Live Better U: Walmart-paid education program for eligible full-time and part-time associates, covering tuition, books, and fees for eligible programs.