Manager, Account Strategy, Meat & Frozen
About The Position
The Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies using Walmart Connect’s platforms. This role involves monitoring campaign performance, optimizing delivery, and providing strategic insights through data analysis. The position requires collaboration with internal teams and external partners to ensure campaign success, while mentoring associates and driving continuous improvement. The manager also oversees client onboarding, troubleshooting, and forecasting, maintaining strong stakeholder relationships and upholding Walmart’s values to deliver impactful advertising solutions aligned with business goals. Our team manages the Food business portfolio, overseeing approximately 10 advertisers. The Account Strategy team collaborates closely with sales to lead the management and monitoring of Self-Serve and Managed Serve campaigns. By developing and executing advertising strategies aligned with client goals and key performance indicators, the team drives campaign optimization and growth. Leveraging data analysis and customer insights, the team delivers effective media solutions within Walmart Connect’s platforms. This collaborative environment fosters continuous improvement and strong cross-functional partnerships to support successful advertising outcomes.
Requirements
- Option 1: Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
- Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.
- Proven experience in developing and executing omnichannel advertising campaigns with measurable results.
- Strong proficiency in media strategy, campaign management, and advertising solutions.
- Ability to analyze campaign data using digital metrics such as CPM, ROAS, and CTR to optimize performance.
- Expertise in forecasting, customer insights, and building joint business plans with stakeholders.
- Excellent relationship and stakeholder management skills to collaborate effectively across teams and with clients.
- Demonstrated problem-solving skills in troubleshooting ad technology platforms and campaign setups.
- Strong communication skills to present strategic recommendations to senior leadership.
Nice To Haves
- Experience in sales or media strategy
- Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
- Master’s degree in marketing, business, or related area.
Responsibilities
- Develop and execute omnichannel advertising campaigns aligned with client marketing goals.
- Translate client objectives into actionable media strategies using Walmart Connect’s platforms.
- Monitor campaign pacing, performance, and optimization to meet key performance indicators.
- Lead campaign setup, troubleshooting, and integration across advertising technology platforms.
- Analyze campaign data to generate insights and recommend improvements for growth and effectiveness.
- Build joint business plans with clients using forecasting tools and customer insights.
- Present campaign performance and strategic recommendations to clients and leadership.
- Collaborate with Sales, Product, Engineering, and Analytics teams to ensure campaign success.
- Maintain relationships with external agencies and strategic partners to support business goals.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement
- Jury duty
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
