(USA) Manager, Account Strategy

Walmart•Los Angeles, CA
•$104,000 - $202,000•Onsite

About The Position

The Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies. The role monitors campaign performance, optimizes delivery, and uses data analysis and customer intelligence to provide strategic insights. It collaborates with internal teams and external partners to ensure campaigns succeed and align with business goals. The manager also supports client onboarding, resolves integration challenges, contributes to process improvements, and fosters a high-performing, ethical work environment focused on measurable results. The Account Strategy team designs and implements data-driven advertising campaigns aligned with client goals and Walmart Connect’s mission. The team collaborates across the business and with external partners, using customer insights and market trends to optimize performance. Its work emphasizes accountability, professional development, integrity, strategic planning, and effective communication to deliver impactful advertising solutions and continuous improvement. The position is based at the listed Los Angeles, California location. The annual salary range is $96,000–$186,000 for Los Angeles or $104,000–$202,000 for San Bruno. Additional compensation may include annual or quarterly performance bonuses and, for certain positions, stock.

Requirements

  • Bachelor’s degree in business, marketing, communication, or a related area and 3 years of experience in digital media, account management, or advertising strategy; alternatively, 5 years of experience in digital media, account management, marketing, or advertising strategy.
  • Expertise in developing and executing omnichannel media strategies aligned with client marketing goals.
  • Strong analytical skills and experience applying digital metrics such as CPM, ROAS, and CTR to optimize campaign performance.
  • Ability to lead campaign setup, troubleshooting, and integration across advertising technology platforms.
  • Experience building and maintaining strategic client and agency relationships to drive business growth.
  • Proficiency in using customer insights and forecasting tools to develop joint business plans.
  • Leadership skills, including mentoring, coaching, and performance management of team members.
  • Commitment to ethical standards and company values in business practices.

Nice To Haves

  • Experience in sales or media strategy.
  • Experience with DSPs, DMPs, ad exchanges, and media platforms such as Salesforce, Tableau, SQL, or Power BI.
  • Master’s degree in marketing, business, or a related area.

Responsibilities

  • Develop and execute omnichannel advertising campaigns across managed and self-service platforms in alignment with client marketing goals.
  • Translate client objectives into actionable media strategies using Walmart Connect advertising solutions.
  • Monitor campaign pacing, performance, and optimization to meet key performance indicators.
  • Analyze campaign data and digital metrics to improve effectiveness and recommend structural enhancements.
  • Lead client onboarding and resolve integration issues with internal systems.
  • Build joint business plans using forecasting tools and customer insights.
  • Collaborate cross-functionally to ensure campaign success and present strategic recommendations to stakeholders.
  • Mentor, coach, and manage the performance of team members.
  • Contribute to continuous process improvement and uphold ethical standards and company values.

Benefits

  • Medical, vision, and dental coverage.
  • 401(k), stock purchase plan, and company-paid life insurance.
  • Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
  • Short-term and long-term disability.
  • Company discounts.
  • Military Leave Pay.
  • Adoption and surrogacy expense reimbursement.
  • PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
  • Live Better U: Walmart-paid education programs, with tuition, books, and fees covered for eligible associates.
  • Performance-based bonus awards; additional compensation may include annual or quarterly performance bonuses and, for certain positions, stock.
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