(USA) Manager, Account Strategy
About The Position
The (USA) Manager, Account Strategy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies using Walmart Connect’s platforms. This role involves monitoring campaign performance, optimizing delivery against key metrics, and providing strategic recommendations based on data analysis and customer insights. The manager collaborates cross-functionally with internal teams and external partners to ensure campaign success, drives continuous improvement initiatives, and supports team development. Strong analytical skills and the ability to present actionable insights to senior leadership are essential for this position. The Account Strategy team at Walmart Connect drives the creation and execution of omnichannel advertising campaigns aligned with client goals. This team transforms marketing objectives into effective media strategies, ensuring smooth campaign delivery and optimization. Collaborating across functions, they provide strategic insights and manage client communications to support campaign success and revenue growth. Utilizing data analysis and customer insights, the team recommends enhancements to maximize results. Committed to operational excellence, they foster continuous learning, innovation, and uphold high standards of integrity and professionalism in all engagements.
Requirements
- Proven experience in developing and executing omnichannel advertising campaigns with measurable results.
- Strong proficiency in media strategy, campaign management, and advertising strategy.
- Expertise in analyzing campaign data using digital metrics such as CPM, ROAS, and CTR to optimize performance.
- Ability to translate client marketing goals into actionable media plans and strategic recommendations.
- Skilled in collaborating with cross-functional teams and managing client relationships effectively.
- Demonstrated capability in forecasting, revenue analysis, and identifying market trends.
- Excellent problem-solving skills in campaign setup and troubleshooting across ad technology platforms.
- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
- 5 years’ experience in digital media, account management, marketing, or advertising strategy.
Nice To Haves
- Experience in sales or media strategy
- Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
- Master’s degree in marketing, business, or related area.
Responsibilities
- Develop and execute omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect’s platforms.
- Monitor campaign performance and optimize delivery based on key metrics such as CPM, ROAS, and CTR.
- Lead campaign setup, troubleshooting, and integration with internal systems to ensure seamless execution.
- Collaborate with Sales, Product, Engineering, and Analytics teams to drive campaign success and innovation.
- Build joint business plans leveraging forecasting tools and customer insights to support revenue growth.
- Present campaign results and strategic recommendations to clients and senior leadership.
- Analyze data to generate actionable insights for continuous campaign improvement.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption expense reimbursement
- Surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
