(USA) Manager, Marketing Planning And Strategy
About The Position
We are seeking a strategic storyteller and marketing leader to join Walmart Connect as a Vertical Marketing Manager. You will develop category-specific strategies that turn insights into compelling narratives and go-to market materials. Acting as a critical link between data, storytelling, and sales enablement, you will create impactful resources across key verticals and audiences. You’ll collaborate across Sales, Insights, Product, Marketing, and Creative teams to create high-impact materials that empower our sales organization and inspire advertisers. This role supports the Food and Beverage category and reports to the Senior Manager, Vertical Marketing within Walmart Connect Ads Integrated Marketing. As part of the Walmart U.S. Growth organization, Walmart Connect enables advertisers to tell their stories through retail media, in-store experiences, and digital touchpoints across our ecosystem. The Walmart Connect Vertical Marketing team sits within Ads Integrated Marketing whose mission is to transform insights into impact by crafting powerful narratives — to establishing a clear, credible, and scalable market presence. We’re looking for bold thinkers and strategic storytellers who want to redefine the future of retail media — transforming insights into impactful narratives that position Walmart Connect as a top-tier advertising partner.
Requirements
- Strong strategic storytelling skills with the ability to simplify complex data into clear narratives.
- Experience developing marketing strategies, sales materials, or thought leadership for category or industry audiences.
- Collaborative mindset and comfort working with cross-functional partners.
- Ability to identify insights, trends, and opportunities that inform business growth.
- A creative, detail-oriented approach to building compelling, visually cohesive marketing assets.
- Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.
Nice To Haves
- Marketing or related field
- Masters: Business Administration
Responsibilities
- Develop category-specific narratives that bring Walmart Connect’s value proposition to life.
- Translate data, insights, and market trends into actionable stories for Sales and clients.
- Create sales enablement materials, including decks, case studies, and insight-driven toolkits.
- Partner across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio.
- Support thought leadership and enterprise storytelling that strengthen Walmart Connect’s market position.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption expense reimbursement
- Surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
