(USA) Senior Analyst, Marketing Planning and Strategy
About The Position
We are seeking a seasoned Senior SEO Analyst to join our Marketing team and lead organic growth across the Walmart US website, landing page campaigns, and content. This role will be responsible for improving traditional SEO performance while also strengthening visibility in answer-driven and AI-assisted search experiences, including AI Overviews, featured snippets, People Also Ask, local results, and other emerging search surfaces. The ideal candidate has strong technical SEO expertise, content optimization experience, and a test-and-learn mindset. This person will use data, A/B testing, and experimentation frameworks to identify what drives rankings, qualified organic traffic, engagement, conversions, and AEO visibility. This role sits within the Customer Growth & Emerging Platforms Marketing team and partners closely with Site Merchants, Analytics, Product, Engineering, Legal, and external SEO vendors to grow organic (SEO/AEO) visibility for Walmart US. The Senior SEO Analyst will serve as one of the team’s SEO and AEO subject matter experts, helping shape content, technical improvements, and testing strategies that drive qualified traffic and conversions. By connecting search insights, experimentation, and performance reporting, this role helps the broader team understand what is driving growth and where to prioritize future optimization efforts.
Requirements
- Bachelor's degree in Marketing, Communications, Computer Science, Data Analytics, or equivalent experience.
- 5+ years in SEO with expertise in technical SEO, content optimization, analytics, and organic growth.
- Hands-on experience with A/B testing, SEO experimentation, CMS platforms, HTML, CSS, JavaScript, structured data, and SEO tools such as Google Search Console, BrightEdge, seoClarity, Ahrefs, SEMrush, and analytics platforms.
- Strong knowledge of crawlability, indexability, site architecture, page speed, mobile usability, AI-influenced search, featured snippets, local SEO, and multilingual SEO.
Nice To Haves
- Spanish-language optimization
- Ecommerce, marketplace, logistics, retail, or driver acquisition websites
- Digital marketing (for example, affiliate marketing, display advertising)
- Leading a cross-functional team
Responsibilities
- Develop and execute SEO/AEO strategies that improve organic visibility, rankings, qualified traffic, engagement, and conversions across websites, landing pages, content, and multimodal channels such as YouTube.
- Optimize content for traditional and answer-driven search through clear structure, direct answers, internal linking, schema, entity clarity, and topical depth.
- Co-own SEO testing roadmaps, including A/B tests for metadata, headings, FAQs, CTAs, templates, and layouts.
- Monitor performance in tools like Google Search Console, BrightEdge, and seoClarity, translating insights into prioritized recommendations.
- Conduct technical audits to improve crawlability, indexability, site speed, Core Web Vitals, accessibility, and user-first content quality.
Benefits
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U education benefit program (for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
