WS - Spring Term - INTERNSHIP – Robinette’s Gun & Archery – Management & Marketing Assistant – IWS

University of Pikeville•Pikeville, KY

5d•Onsite

About The Position

Robinette’s is a family-owned outdoor sporting equipment and apparel retailer that has served hunters and sportsmen since 1983. The Management & Marketing Assistant internship bridges customer engagement and store operations, helping the business maintain its community relationships while modernizing digital outreach, improving retail floor flow, and responding to outdoor seasonality. The intern will work with store leadership on marketing, merchandising, events, customer service, and operating procedures. The schedule is determined through communication between the intern and supervisor and is based on the intern’s class schedule. The student must complete at least 80 hours during the semester, enroll concurrently in CVL 401: Integrated Internship Experience, and successfully complete the course. This position carries a two-credit-hour course option.

Requirements

Be enrolled full-time and in good standing at the University of Pikeville (UPIKE).
Have an interest in business management and marketing.
Have coursework, experience, or academic interest in management and/or marketing.
Complete a minimum of 80 hours during the semester.
Enroll concurrently in CVL 401: Integrated Internship Experience and successfully complete the course.
Use attention to detail, active listening, written and verbal communication, and a customer-focused approach.
Be willing to learn new things.
Work schedule is arranged with the supervisor based on the intern’s class schedule.

Nice To Haves

Interest in and knowledge of outdoor sports and the types of inventory supplied by the store.
A business management or marketing pathway, with demonstrated prior knowledge, education, skills, or experience related to the work.
Computer skills with Word, Excel, Canva, social media, and new technology.

Responsibilities

Capture day-to-day store content, including new inventory, trade-ins, counter setups, and customer milestones.
Plan and execute a content calendar based on Appalachian hunting seasons, local tournaments, and manufacturer promotions.
Modernize the business’s digital presence across social media platforms and local community boards.
Analyze high-traffic store areas and optimize end-cap displays for apparel, accessories, and seasonal consumables.
Work with store leadership on supplier order scheduling, standard operating procedures, and opening and closing checklists.
Evaluate customer foot-traffic patterns and recommend visual merchandising improvements.
Coordinate in-store clinics, manufacturer demonstration days, and seasonal promotions.
Partner with regional conservation groups, archery leagues, and outdoor recreation clubs to build local goodwill and increase foot traffic.
Assess the customer buying journey, from phone inquiries through counter service and special orders.
Explore or pilot a customer loyalty or service-reminder system, such as reminders for annual bow stringing or maintenance check-ups.
Share other employee duties, including organizing and light cleaning.