WS - Spring Term - INTERNSHIP – McPeek Realty – Management & Marketing Assistant – IWS

University of Pikeville•Pikeville, KY

4d•Onsite

About The Position

McPeek Realty is seeking an energetic, detail-oriented college intern to support residential real estate and property management operations in Pikeville and the surrounding region. This hands-on role spans commercial real estate operations, property management for short-term vacation and traveler rentals and long-term residential leases, and digital marketing. The intern will gain exposure to asset operations, tenant and guest relations, vendor coordination, regulatory compliance, and multi-channel marketing campaigns. The student must be enrolled full-time and in good standing at UPIKE, work at least 80 hours during the semester, and concurrently enroll in and successfully complete CVL 401: Integrated Internship Experience, using the 2-credit-hour option. The work schedule is determined through communication between the intern and supervisor and is based on the intern’s class schedule. The position is grant-funded and pays $10.50 per hour.

Requirements

Be enrolled full-time and in good standing at UPIKE.
Have an interest in business management and marketing.
Work a minimum of 80 hours during the semester.
Concurrently enroll in and successfully complete CVL 401: Integrated Internship Experience, using the 2-credit-hour option.
Demonstrate attention to detail, active listening, written and verbal communication, customer focus, and willingness to learn.
Use Word, Excel, Canva, and social media or new technology.

Nice To Haves

Coursework, experience, or academic interest in management and/or marketing.
Interest in real estate and/or property management.

Responsibilities

Coordinate short-term rental turnover, including scheduling cleanings, conducting pre-arrival quality audits, and ensuring properties are guest-ready.
Assist with guest communications, respond to pre-booking inquiries, provide digital check-in guides, and promptly troubleshoot guest questions.
Support long-term leasing by processing rental applications, coordinating background and credit screenings, and tracking lease expiration and renewal schedules.
Conduct on-site walkthroughs of vacant and managed units, document property conditions and needed repairs, and coordinate work orders with local maintenance contractors.
Track utility schedules, rental inventory supplies, and vendor billing records using property management software and spreadsheets.
Capture interior and exterior photography, video walkthroughs, and virtual tours of listings and rental units.
Draft property listing descriptions and promotional copy for MLS platforms, short-term rental channels, and regional real estate listing hubs.
Create social media content for Meta, Instagram, and Facebook, highlighting properties, local Pikeville community living, and tenant and homeowner tips.
Design digital and print materials such as open-house flyers, property feature sheets, welcome guides, and local attraction maps.
Track engagement metrics for online listings and social platforms and recommend adjustments to listing visibility.
Greet prospective tenants, buyers, and property owners professionally and direct inquiries to appropriate agents or staff.
Maintain organized digital records of leases, tenant correspondence, maintenance logs, and property contracts in accordance with confidentiality standards.
Participate in operational review meetings covering occupancy rates, active real estate transactions, and marketing priorities.
Shadow licensed real estate professionals during client consultations, showings, and staging sessions to learn about Kentucky real estate practices.