WS - Spring Term - INTERNSHIP – Robinette’s Gun & Archery – Management & Marketing Assistant – IWS

University of Pikeville•Pikeville, KY

4d•Onsite

About The Position

Robinette’s is a family-owned outdoor sporting equipment and apparel business that has served customers since 1983. The Management & Marketing Assistant intern supports a specialty retailer by connecting customer engagement with store operations. The role helps preserve the business’s community relationships while updating its digital outreach, improving retail displays and store flow, and responding to outdoor-season activity. The internship is grant-funded and scheduled for the spring term. The intern must complete at least 80 hours during the semester and concurrently enroll in and successfully complete CVL 401: Integrated Internship Experience, using the two-credit-hour option. The position averages 11–15 hours per week, with the schedule set in communication with the supervisor around the intern’s class schedule.

Requirements

Be enrolled full-time and in good standing at the University of Pikeville.
Have an interest in business management and marketing.
Have coursework, experience, or academic interest in management and/or marketing.
Enroll concurrently in CVL 401: Integrated Internship Experience and successfully complete the course.
Work a minimum of 80 hours during the semester.
Coordinate the work schedule with the supervisor around the intern’s class schedule.
Have attention to detail, active listening abilities, written and verbal communication skills, a customer-focused approach, and willingness to learn.

Nice To Haves

Interest in and knowledge of outdoor sports and the types of inventory the business carries.
A business management or marketing pathway, with demonstrated related knowledge, education, skills, or experience.

Responsibilities

Capture authentic day-to-day store content, including new inventory, trade-ins, counter setups, and customer milestones.
Plan and execute a content calendar based on Appalachian hunting seasons, local tournaments, and manufacturer promotions.
Modernize the store’s digital presence across social media platforms and local community boards.
Analyze high-traffic store zones and optimize end-cap displays for apparel, accessories, and seasonal consumables.
Work with store leadership on supplier order scheduling, standard operating procedures, and opening and closing checklists.
Evaluate customer foot-traffic patterns and recommend visual merchandising improvements.
Coordinate in-store clinics, manufacturer demo days, and seasonal promotions.
Partner with regional conservation groups, archery leagues, and outdoor recreation clubs to build local goodwill and store traffic.
Assess the customer buying journey, from phone inquiries to counter service and special orders.
Explore or pilot a customer loyalty or service-reminder system, such as annual bow stringing or maintenance check-ups.
Help with shared employee duties, including organizing and light cleaning.