WS - Spring Term - INTERNSHIP – McPeek Realty – Management & Marketing Assistant – IWS

University of Pikeville•Pikeville, KY

5d•Onsite

About The Position

McPeek Realty is seeking an energetic, detail-oriented college intern to support residential real estate and property management operations in Pikeville and the surrounding region. This hands-on role bridges commercial real estate operations, short-term vacation and traveler rentals, long-term residential leases, and digital marketing. The intern will gain exposure to asset operations, tenant and guest relations, vendor coordination, regulatory compliance, and multi-channel marketing campaigns. The student must work a minimum of 80 hours during the semester, enroll concurrently in CVL 401: Integrated Internship Experience, and successfully complete the course. The position uses the 2-credit-hour option. Average hours are 6–10 per week, with a schedule coordinated between the intern and supervisor based on the intern’s class schedule. The position is grant-funded and pays $10.50 per hour.

Requirements

Be enrolled full-time and in good standing at UPIKE.
Have an interest in business management and marketing.
Have coursework, experience, or academic interest in management and/or marketing.
Enroll concurrently in CVL 401: Integrated Internship Experience and successfully complete the course.
Work a minimum of 80 hours during the semester.
Demonstrate attention to detail, strong active listening, written and verbal communication, and a customer-focused approach, and be willing to learn new things.

Nice To Haves

Interest in real estate and/or property management.

Responsibilities

Coordinate turnover workflows for short-term rental properties, including scheduling cleanings, conducting pre-arrival quality audits, and ensuring guest-ready presentation.
Assist with guest hospitality communications by answering pre-booking inquiries, providing digital check-in guides, and promptly troubleshooting guest questions.
Support long-term leasing workflows by processing rental applications, coordinating background and credit screenings, and tracking lease expiration and renewal schedules.
Conduct on-site walkthroughs of vacant and managed units, document asset conditions and needed repairs, and coordinate work orders with local maintenance contractors.
Track utility schedules, rental inventory supplies, and vendor billing records using digital property management software and spreadsheets.
Capture interior and exterior photography, short video walkthroughs, and virtual tours of real estate listings and rental units.
Draft property listing descriptions and promotional copy for MLS platforms, short-term rental channels, and regional real estate listing hubs.
Create and curate social media content, including Meta/Instagram/Facebook Reels and posts, featuring properties, Pikeville community living, and tenant or homeowner tips.
Design digital and print materials such as open house flyers, property feature sheets, welcome guides, and local attraction maps using Canva or graphic design software.
Track engagement metrics across online listings and social platforms, assess campaign reach, and recommend listing visibility adjustments.
Greet prospective tenants, buyers, and property owners professionally and hospitably, directing inquiries to appropriate agents or staff.
Maintain organized digital records of leases, tenant correspondence, maintenance logs, and property contracts in compliance with confidentiality standards.
Participate in operational review meetings about occupancy rates, active real estate transactions, and marketing priorities.
Shadow licensed real estate professionals during client consultations, showings, and staging sessions to build foundational knowledge of Kentucky real estate practices.