Luxury Beauty Advisor

Ulta Beauty, Inc.•Lakewood, CO

About The Position

The Luxury Beauty Advisor (LBA) maximizes sales for luxury beauty brands, including color cosmetics, skincare, and fragrance, by engaging guests, identifying their individual needs, and helping them select and purchase merchandise. The role represents Ulta Beauty and its luxury brand partners and supports the Experience Manager through sales and in-store events, guest service and associate culture, and adherence to operating procedures and compliance standards. It calls for a passion for beauty, exceptional guest service, and the ability to learn and communicate product knowledge. The LBA builds guest loyalty and sales through personalized service, product recommendations and demonstrations, makeup applications, skincare analysis, appointment booking, event support, and follow-up using the provided clientele system. The position also maintains luxury-area and store standards by replenishing and maintaining merchandise and testers, supporting displays and inventory activities, processing shipment, and following loss-prevention and other operating procedures. The LBA works with guests, teammates, managers, and luxury brand partners, and participates in brand training and promotions. The role requires a flexible schedule that may include days, evenings, weekends, and holidays, as well as attendance at brand-sponsored training. The work involves frequent mobility and standing, bending, pulling, pushing, reaching, and twisting; continuous lifting or moving of up to 10 pounds; and continuous coordination and manipulation of objects. Ulta Beauty states that it will engage in an interactive process to determine reasonable accommodations for associates with disabilities that affect essential job functions.

Requirements

  • Demonstrate passion for and significant competency in sales, products, and service.
  • Ability to build and maintain strong customer relationships.
  • Ability to work independently and as part of a team.
  • Ability to handle guest concerns positively and proactively and prioritize multiple tasks in a fast-paced environment.
  • Strong verbal communication and interpersonal skills.
  • Work a flexible schedule that includes days, evenings, weekends, and holidays.
  • Attend brand-sponsored training.
  • Cosmetology or demonstrator license where required by applicable state law.

Nice To Haves

  • High school diploma.
  • Cosmetics artistry experience.

Responsibilities

  • Meet or exceed luxury brand sales and clientele goals and contribute to store retail and service sales, guest loyalty, shrink, and omnichannel sales goals.
  • Use sales opportunities, product services, and data capture to build guest loyalty, recruit new guests, and grow guest return rates.
  • Promote the guest loyalty program, including credit and the Ulta Beauty app.
  • Greet and engage guests, personalize service, offer samples, recommend complementary products or services, and share promotions, events, and services.
  • Build and maintain a customer list for luxury brand sales and provide superior guest service.
  • Handle sales, refunds, and exchanges courteously.
  • Learn and communicate luxury brand heritage, product knowledge, and know-how to guests and the team.
  • Perform makeup applications, skincare analysis, product demonstrations, and exclusive product demonstrations to support sales and the guest experience.
  • Book appointments and support services and in-store events that deliver a strong guest experience and meet sales goals.
  • Stay informed about and participate in brand and store promotions and marketing initiatives.
  • Use the clientele system to collect guest information and follow up after sales or sampling.
  • Stay informed about industry trends, products, services, ingredients, and benefits during work time.
  • Maintain prompt and regular attendance.
  • Contribute to an inclusive environment and support teammates, peers, and guests.
  • Maintain relationships with luxury brand partners through required training and participation in in-store events and promotions.
  • Address and resolve guest concerns according to Ulta Beauty philosophy and standards.
  • Collaborate with store managers and associates to grow the business.
  • Attend seasonal brand-partner seminars and ongoing brand and category training.
  • Follow Ulta Beauty policies, procedures, and standards, and understand opportunities related to luxury products.
  • Follow the Ulta Beauty dress code and wear brand assets as directed.
  • Keep assigned work areas replenished, signed, and faced, and maintain testers in accordance with hygiene standards.
  • Maintain cleanliness and operational standards in luxury brand areas and other assigned areas, including the salesfloor, restrooms, cashwrap, backroom, and break area.
  • Participate in merchandise resets, planograms, marketing displays, physical inventory procedures, and shipment processing.
  • Protect company assets by following loss-prevention practices and providing exceptional guest service.
  • Perform other operational tasks as directed.

Benefits

  • Full-time positions are eligible for paid time off, health, dental, vision, life, and disability benefits.
  • Part-time positions are eligible for dental, vision, life, and disability benefits.
  • Eligible associates may earn overtime pay as required by applicable law.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service