Local Area Marketing Coordinator

Home Franchise Concepts•Flower Mound, TX

10d•Hybrid

About The Position

The Local Area Marketing Coordinator manages recurring local area marketing execution, franchisee support, program coordination, communications, and resource management within established brand standards. Reporting to the Sr. Marketing Manager, this position serves as a day-to-day resource for franchisees, coordinates training and marketing programs, maintains content and assets, and tracks requests and program adoption to support consistent execution and measurable impact across the network. The role has no direct reports. The position is hybrid, with work in the office on Tuesday, Wednesday, and Thursday and from home on Monday and Friday. It is primarily office-based with minimal physical exertion, and may require up to 10% travel.

Requirements

Excellent customer service and franchisee support skills.
Excellent written and verbal communication skills, including the ability to create clear, audience-appropriate content and training materials.
Detail-oriented and extremely organized.
Ability to manage multiple projects, recurring programs, and open requests simultaneously while meeting deadlines.
Strong follow-through and problem-solving skills, including the ability to coordinate issues through resolution.
Self-starter who is resourceful, curious, and eager to learn.
Ability to collaborate effectively in a team environment and coordinate with cross-functional partners.
Ability to work independently in a fast-paced environment.
Ability to facilitate office hours, webinars, or training sessions and communicate confidently with franchisees.
Working knowledge of social media publishing, content calendars, and community management practices.
Comfort using data and tracking tools to monitor requests, participation, and program adoption.
Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
At least 1 year of experience in marketing, other relevant professional work experience, or a combination of education and experience.
Ability to sit for extended periods while working on a computer; occasional standing or walking for presentations or facilitation; and occasional lifting and carrying of up to 15 lbs.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
Strong preference for candidates with franchisee support experience.
Experience with Canva and content creation is preferred.

Responsibilities

Serve as a day-to-day point of contact for franchisees, manage local area marketing office hours, and follow up on related matters.
Respond to franchisee inquiries, provide guidance on local marketing programs, and connect franchisees with approved vendors, platforms, materials, tools, resources, and next steps.
Monitor marketing cases and track open requests through resolution, coordinating with internal partners as needed.
Create, organize, distribute, and maintain marketing materials, toolkits, guides, playbooks, and best-practice resources.
Ensure marketing assets are current, on-brand, accurate, and accessible, and support franchisees in using approved materials and resources effectively.
Coordinate and support local area marketing training, webinars, onboarding resources, and franchisee education.
Develop training materials, prepare presentations and supporting resources, and manage session logistics.
Help franchisees learn to use marketing tools, platforms, and programs effectively.
Draft, organize, and distribute local area marketing emails, newsletters, social media content, and internal communications.
Support social media community management in accordance with brand standards and escalation protocols.
Build and audit syndicated social media calendars and coordinate required reviews and approvals.
Maintain marketing resources on The Source, including guides, playbooks, toolkits, and best-practice materials.
Maintain photography in Canva for approved local use and help keep assets organized, current, and on-brand.
Schedule and coordinate Snappr photo shoots and related franchisee communications and follow-up.
Coordinate recurring local area marketing programs within established brand standards, timelines, and processes.
Track and report adoption of local area marketing programs, tools, resources, and training, and identify follow-up needs and opportunities to improve franchisee engagement.
Perform other duties and responsibilities as assigned.

Benefits

Medical insurance
Dental insurance
Vision insurance
Flexible Spending Accounts (FSAs)
Health Savings Accounts (HSAs)
Supplemental life insurance
Annual discretionary bonus
401(k) retirement plan with matching contributions: 100% of the first 3% of eligible compensation contributed and 50% of the next 2%
10 paid holidays
8 paid hours for community volunteering
Open time off to support work-life balance
Career development opportunities