Area Marketing Director

Highgate Hotels•New York, NY

About The Position

The Area Marketing Director leads integrated marketing for four Millennium and M Social hotels in New York City. The role drives brand awareness, direct revenue, guest engagement, food and beverage performance, partnerships, and market presence. It sets each hotel's marketing strategy and leads digital marketing, social media, public relations, content, partnerships, programming, and agency work, connecting property execution with commercial priorities, corporate marketing standards, and Millennium brand and digital strategy. This area-level role offers an opportunity to gain multi-hotel oversight experience in preparation for broader regional responsibility.

Requirements

10 or more years of progressive marketing experience in hospitality, hotels, restaurants, lifestyle, travel, or entertainment, including multi-property or area-level responsibility.
Proven experience in digital marketing, social media, PR, partnerships, F&B marketing, experiential activations, and agency management.
Hands-on experience with hotel digital platforms, Brand.com, Sitecore, CRM, paid media, and performance reporting, with clear commercial accountability.
Strong commercial and analytical mindset.
Excellent communication, project management, negotiation, and relationship-building skills.
Deep knowledge of the New York City hospitality, dining, media, lifestyle, and entertainment landscape.

Nice To Haves

Bachelor’s degree in Hotel Management, Business, or Marketing preferred.

Responsibilities

Build and deliver an annual marketing plan for each hotel that reflects its positioning, guest segments, and commercial priorities, using the corporate planning framework.
Apply corporate marketing standards across brand, PR, social media, programming, and performance measurement, adapting them to each hotel and Millennium brand standards.
Localize and execute Millennium global and corporate campaigns in line with hotel commercial priorities, and own property-level marketing performance.
Monitor New York City hospitality, travel, dining, lifestyle, entertainment, and consumer trends to identify marketing and commercial opportunities.
Partner with Sales, Revenue Management, E-commerce, and F&B teams to align marketing with occupancy, revenue, direct bookings, and business goals.
Lead digital marketing across paid media, search, metasearch, SEO, social media, CRM, email, and content, focusing on conversion, direct bookings, and return on investment.
Own property-level digital campaigns for rooms and F&B, including offers, paid digital, programmatic, and paid social, coordinating with E-commerce and Revenue Management.
Keep hotel content on Brand.com current and accurate, including copy, imagery, offers, and hotel information, working with Sitecore and Global Digital teams.
Provide content, offers, and campaign inputs for property CRM and loyalty programs in partnership with the Global Digital Marketing & Platforms team.
Work with Amadeus and other technology partners to improve digital visibility, customer acquisition, and booking performance.
Ensure property digital activity follows Millennium Global Digital governance, brand standards, technology, and reporting requirements.
Lead social media strategy, content calendars, creator and influencer relationships, community engagement, photography, video, and storytelling.
Own property-level paid social performance supporting rooms, F&B, offers, and activations.
Oversee creative assets, campaigns, brand communications, and collateral across the four hotels in line with corporate creative standards and Millennium brand guidelines.
Drive media relations, press, influencer engagement, and earned media for the hotels and their F&B outlets.
Build partnerships with New York City hospitality, lifestyle, entertainment, cultural, tourism, corporate, and media organizations to generate awareness, traffic, and revenue.
Create programming, activations, and experiences around major New York City events, holidays, cultural moments, fashion, sports, and seasonal opportunities.
Lead marketing for restaurants, bars, lounges, and F&B outlets, including programming, promotions, collaborations, and pop-ups that drive local and in-house guest visits.
Develop and run paid digital and paid social campaigns for F&B outlets to build awareness, drive covers, and grow revenue.
Manage PR, social, digital, creative, and other marketing agencies by setting objectives, managing budgets, monitoring performance, and ensuring high-quality delivery.
Work within corporate agency guidelines, including preferred-partner frameworks as they are established, and manage agency transitions in line with the Millennium operating model and contract timelines.
Own the area marketing budget and KPIs for digital, social, PR, partnerships, activations, F&B, and campaigns.
Report monthly on marketing performance and return on investment using corporate-standard reporting, and present property results in Millennium Digital Marketing Performance Reviews.
Prepare marketing updates for hotel leadership, ownership, and asset management.
Use analytics and commercial insight to benchmark performance and continually improve marketing ROI.
Serve as marketing lead for the four hotels, working closely with General Managers, commercial teams, Corporate Marketing, and Millennium Global teams.
Lead and develop marketing team members and agency partners, fostering creativity, accountability, collaboration, and measurable results.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term and long-term disability insurance
401(k) retirement plan with employer matching contributions
Paid holidays
Paid vacation
Paid sick leave in accordance with applicable law
Employee assistance program (EAP)
Educational opportunities and tuition reimbursement
Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law