Local Area Marketing Coordinator

HFC Rebrand • Flower Mound, TX

9d • Hybrid

About The Position

The Local Area Marketing Coordinator manages recurring local area marketing execution, franchisee support, program coordination, communications, and resources within established brand standards. Reporting to the Sr. Marketing Manager, this role serves as a day-to-day resource for franchisees, coordinates training and marketing programs, maintains content and assets, and tracks requests and program adoption to support consistent execution and measurable impact across the franchise network. The position has no direct reports.

The role is hybrid, with work in the office Tuesday through Thursday and from home Monday and Friday. Up to 10% travel may be required. The work environment is primarily office-based with minimal physical exertion.

Requirements

• Excellent customer service and franchisee support skills.
• Excellent written and verbal communication skills, including the ability to create clear, audience-appropriate content and training materials.
• Detail-oriented and highly organized, with the ability to manage multiple projects, recurring programs, and open requests while meeting deadlines.
• Strong follow-through and problem-solving skills, including coordinating issues through resolution.
• Resourceful, curious self-starter who is eager to learn.
• Ability to collaborate with a team and coordinate with cross-functional partners, as well as work independently in a fast-paced environment.
• Ability to facilitate office hours, webinars, or training sessions and communicate confidently with franchisees.
• Working knowledge of social media publishing, content calendars, and community management practices.
• Comfort using data and tracking tools to monitor requests, participation, and program adoption.
• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint.
• At least 1 year of experience in marketing or other relevant professional work experience, or a combination of education and experience.
• Ability to sit for extended periods while working on a computer; occasional standing or walking for presentations or facilitation; ability to lift and carry up to 15 lbs occasionally.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
• Franchisee support experience is strongly preferred.
• Experience with Canva and content creation is preferred.

Responsibilities

• Serve as a day-to-day point of contact for franchisees, manage LAM office hours, and follow up on inquiries.
• Provide guidance on local marketing programs and connect franchisees with approved vendors, platforms, materials, tools, resources, and next steps.
• Monitor marketing cases and track open requests through resolution, coordinating with internal partners as needed.
• Create, organize, distribute, and maintain marketing materials, toolkits, guides, playbooks, and best-practice resources.
• Ensure marketing assets are current, accurate, on-brand, and easy for franchisees to access and use.
• Coordinate and support LAM training, webinars, onboarding resources, and franchisee education; prepare materials, presentations, and session logistics.
• Help franchisees learn to use marketing tools, platforms, and programs effectively.
• Draft, organize, and distribute LAM emails, newsletters, social media content, and internal communications.
• Support social media community management according to brand standards and escalation protocols.
• Build and audit syndicated social media calendars and coordinate required reviews and approvals.
• Maintain marketing resources on The Source and photography in Canva for approved local use; keep assets organized, current, and on-brand.
• Schedule and coordinate Snappr photo shoots and related franchisee communications and follow-up.
• Coordinate recurring LAM programs within established brand standards, timelines, and processes.
• Track and report adoption of LAM programs, tools, resources, and training; identify follow-up needs and opportunities to improve franchisee engagement.
• Perform other duties and responsibilities as assigned.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Accounts (FSAs)
• Health Savings Accounts (HSAs)
• Supplemental life insurance
• Annual discretionary bonus
• 401(k) retirement plan with matching contributions: 100% of the first 3% of eligible compensation contributed and 50% of the next 2%
• 10 paid holidays
• 8 paid hours for community volunteering
• Open time off
• Career development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level