Local Account Executive

NCM Careers•Chicago, IL

1d•Remote

About The Position

The Account Executive - Local Sales drives revenue growth through new business development, maintaining existing client relationships, and consistently achieving sales targets within assigned territories and category verticals. The role promotes National CineMedia’s in-cinema, digital, out-of-home, and integrated data-driven advertising solutions to local clients and agencies, provides strategic value through category expertise, and manages the sales process from prospecting and pipeline development through campaign execution and client retention. The position requires a proven ability to meet sales targets, develop a robust pipeline, generate new business, and sustain client satisfaction. The Account Executive researches prospects and markets, builds relationships with decision-makers, provides tailored advertising recommendations and data-driven insights, negotiates contracts and pricing, and communicates forecasts and performance to management. The role operates from a home office and involves frequent local client meetings, by video conference and/or in person, as well as travel to meet clients and attend sales meetings.

Requirements

Bachelor’s degree in a related field or equivalent experience.
Five or more years of experience in local sales, preferably advertising, media sales, and/or digital advertising; the experience and training section specifies 5–7 years in advertising sales, media sales, or a related sales field.
A proven record of consistently meeting or exceeding sales targets for at least three consecutive years.
Demonstrated success in new business development, including the ability to generate at least 70% of revenue from new accounts.
Strong pipeline management skills and experience maintaining at least three times pipeline coverage of targets.
Deep understanding of industry verticals and the ability to develop category expertise.
Proven lead-generation and prospecting skills.
Strong analytical skills and the ability to interpret data and develop actionable conclusions.
Excellent communication, presentation, negotiation, and interpersonal skills.
Proficiency with CRM software, pipeline management tools, and lead-generation platforms.
Advanced Microsoft Office Suite skills, particularly Excel for data analysis.
Ability to work in a fast-paced, dynamic environment and adapt to changing market trends.
Excellent research and market-intelligence-gathering skills.
Self-motivation, strong work ethic, and a results-oriented mindset.
Ability to work independently and collaborate effectively with a team.
Ability to travel to meet clients and attend sales meetings; the role requires a minimum of 80% local client meetings.
Meet performance expectations including at least 100% of assigned annual quota, 3x quarterly pipeline coverage, at least 70% of revenue from new business, weekly pipeline updates with 95% accuracy, category expertise within six months, and CRM data accuracy above 90%.

Responsibilities

Meet or exceed quarterly and annual sales budgets and revenue targets by promoting NCM’s in-cinema, digital, OOH, and integrated data-driven solutions.
Track and report sales metrics, conversion rates, pipeline velocity, forecasts, and performance updates.
Develop and maintain pipeline coverage of at least three times quarterly targets, provide weekly pipeline updates, and keep CRM records accurate and current.
Identify and qualify new opportunities through research, networking, cold outreach, and other prospecting activities.
Generate new business, with a goal of at least 70% of revenue from new business, while maintaining existing client relationships.
Conduct market research, create territory expansion plans, and identify opportunities in untapped market segments.
Develop expertise in assigned category verticals and provide clients with relevant strategic insights, market intelligence, and category-specific materials.
Attend industry conferences, trade shows, and category-specific events to build expertise and professional networks.
Build and maintain relationships with assigned clients and agencies, understand their business objectives, and serve as the primary point of contact for client communications and campaign execution.
Align NCM offerings with client goals, demonstrate ROI through data-driven solutions, and conduct business reviews and strategic planning sessions.
Collaborate with the VP and cross-functional teams to execute advertising campaigns and initiatives.
Prepare and deliver presentations, proposals, and sales pitches; negotiate contracts and pricing while protecting profit margins and company objectives.
Develop account-specific strategies and tactical plans for revenue growth, and monitor industry trends and competitor activity.
Document client interactions and maintain detailed account records in CRM.
Communicate market feedback and client insights to product and marketing teams.
Participate in weekly sales meetings and quarterly business reviews.
Demonstrate NCM’s core values of Honor, Innovation, Collaboration, Accountability, and Perseverance.