Lifestyle Marketing Content Specialist
About The Position
The Lifecycle Marketing Content Specialist will support the Lifecycle Marketing team by developing clear, compelling, and customer-focused communications across email, SMS, push notifications, and other owned channels. This role is ideal for an early-career writer who is passionate about copywriting, customer experience, and data-driven marketing. The ideal candidate has foundational copywriting experience through coursework, internships, or professional roles and has written or built emails for a company or organization. They are detail-oriented, collaborative, and eager to learn how CRM and lifecycle marketing strategies drive retention, engagement, and revenue.
Requirements
- Bachelor’s Degree in Marketing, Communications, Journalism, English, or related field preferred
- 0–2 years of copywriting, email marketing, content writing, or related experience
- Internship, coursework, freelance, or professional experience demonstrating: Writing marketing emails or digital communications for a company or organization Understanding of basic email marketing or CRM principles Familiarity with lifecycle marketing concepts such as onboarding, retention, and lead nurture
- Strong copywriting skills with the ability to write persuasive, customer-centric messaging
- Excellent grammar, spelling, proofreading, and editing skills
- Understanding of email marketing best practices (subject lines, preview text, CTAs, personalization, segmentation)
- Familiarity with marketing automation or CRM tools (experience with platforms such as Salesforce Marketing Cloud, HubSpot, or similar is a plus)
- Basic understanding of A/B testing and performance metrics (open rates, click-through rates, conversions)
- Highly organized with the ability to manage multiple deadlines
- Self-motivated with a strong work ethic and growth mindset
- Interest in CRM, customer lifecycle marketing, and data-driven storytelling
Responsibilities
- Write, edit, and proofread customer-facing communications across CRM channels, including email, SMS, push notifications, and in-app messaging, and internal facing communications.
- Support the execution of lifecycle marketing campaigns, including onboarding, lead nurture, retention, winback, and promotional communications.
- Partner with internal and external stakeholder to develop messaging aligned to brand voice and campaign objectives.
- Assist in building and QA’ing emails within the marketing automation platform to ensure accuracy in links, personalization, segmentation, and dynamic content.
- Apply copywriting best practices including subject line optimization, calls-to-action, clarity, tone, and formatting for readability.
- Conduct thorough grammar, spelling, and quality reviews before deployment.
- Support A/B testing initiatives by drafting variant copy and analyzing performance results with the team.
- Maintain documentation of messaging frameworks, content calendars, and copy guidelines.
- Continuously research industry best practices in CRM, email marketing, and lifecycle strategy to improve performance.
Benefits
- Medical/Dental/Vision insurance
- Company-matching 401(k)
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
