Content Marketing Specialist

4flow • Atlanta, GA

1d • Onsite

About The Position

4flow is a global leader in supply chain delivering end-to-end solutions for some of the world’s most recognized brands. Headquartered in Berlin, Germany, we partner with organizations to optimize supply chain performance, drive operational excellence, and enable digital transformation. Firmly established in Europe with a strong track record of success, 4flow is now focused on accelerating our expansion in North America. The 4flow vision is to be the trusted global leader in end-to-end supply chain optimization. Our dedication drives us to make a positive, sustainable impact for our customers, the environment and society.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or related field.
• 1-3 years of experience in content marketing or related field.
• Excellent writing, editing and proofreading skills.
• Creative thinker with a passion for storytelling and content creation.
• Strong understanding of content best practices such as SEO, SMO, and PPC.
• Strong knowledge of website best practices, social media platforms and content marketing tools
• Familiarity with marketing automation tools (e.g., HubSpot).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent organizational and project management skills.

Nice To Haves

• Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus but not necessary.

Responsibilities

• Conduct market and competitor research to understand competitors and target audiences and identify content opportunities.
• Stay abreast of content and consumer trends and advancements in technology.
• Create high-quality, engaging content including blog posts, articles, social media posts, whitepapers, case studies, e-books, and newsletters.
• Collaborate with designers, content writers and 4flow business lines to produce multimedia content.
• Develop and execute social media campaigns that use content to create brand awareness and generate leads.
• Analyze, create, and modify content processes, templates, guidelines and documentation to increase efficiency and quality of work.
• Track and report on content campaign performance.
• Optimize content for SEO to increase organic search visibility.
• Monitor and analyze content performance and adjust content strategy to improve engagement and conversion rates.
• Work closely with the North America and global marketing team to align content with marketing campaigns and goals.
• Develop relationships and collaborate with business-line stakeholders to ensure content and marketing campaigns support overall business-line objectives and strategy.
• Ensure all content is consistent with brand voice, style and tone.
• Maintain and update content guidelines and best practices.
• Identify and implement content distribution strategies to reach a wider audience.
• Leverage various platforms (e.g., website, publications, search engines, social media, HubSpot and partnerships) to distribute content effectively.

Benefits

• competitive base salary
• attractive bonus system
• great benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level