Marketing & Content Specialist

Frandsen Corporation•Eagan, MN

1d•Onsite

About The Position

The Marketing and Content Specialist develops and manages a wide range of branded content to support product sales and strengthen brand identity. This role produces digital and print materials, social media assets, videos, packaging, and sales collateral while ensuring consistency across all channels. It also oversees creative workflows, supports catalog and packaging development, maintains digital asset libraries, and collaborates with cross‑functional teams to deliver high‑quality, in‑brand content that drives awareness and supports revenue growth.

Requirements

Two to five years of related experience and/or training.
A bachelor’s degree in marketing, Business Administration, Communications, or a related field.
Demonstrated high proficiency with all programs in Microsoft Office Suite.
Moderate proficiency with Adobe Illustrator, Adobe Premiere Pro, Photoshop and Canva.
Knowledge of Shopify, ecommerce platform and HubSpot, social media management platform.
Positive, proactive approach to job management, with a sense of urgency to situations and events that require quick response or turnaround.
Highly organized, self-motivated individual with a solid understanding of marketing and creative concepts who can manage multiple projects responsibly, is detail-orientated, able to solve problems and works well in a fast-paced, deadline-driven environment.
Strong project management skills required to break down projects into clear tasks, build realistic timelines, and coordinate with cross‑functional partners to keep work moving and ensure deadlines are met.
Excellent business writing/editing and verbal communication skills.
Demonstrates ability to write, edit and proofread documents to be published both in print and digital to support business, marketing and sales initiatives.
Capable of maintaining effective relationships with many internal departments in a collaborative team environment.

Nice To Haves

On-the-job training may be required

Responsibilities

Act as a traffic coordinator by managing day‑to‑day execution of product packaging, labeling, and instruction sheets.
Oversee workflows with internal and external designers: write creative briefs, gather and distribute assets, track deadlines, proof content, and ensure timely delivery of all creative materials to support the sale of products at retail.
Develop engaging social media content for Instagram, LinkedIn, Facebook, and YouTube.
Produce blogs, graphics, short‑form assets, and supporting visuals using Adobe Illustrator, Canva, Photoshop, and other creative tools to increase brand awareness, consumer engagement and brand loyalty.
Ensure all content aligns with brand guidelines, tone, and visual identity.
Capture simple product photos for sell sheets, website, and catalogs including light edits in Photoshop.
Film straightforward short‑ and long‑form videos, including instructional content and product use videos to educate the sales team and consumers on Miller’s products.
Utilize Adobe Premiere Pro for basic edits like adding music, text, transitions, and branding.
Assist in managing all electronic sales collateral to ensure the sales team has access to the most current materials.
Maintain and update the stock and product photo library for all corporate and consumer brands, coordinating photo shoots with external creative partners as needed.
Serve as lead editor and project manager for the annual full‑line product catalog, ensuring accuracy, clarity, and brand alignment to provide the sales team and customers with solid product understanding, enhancing sales performance.
Complete other marketing, creative, or communications projects as they arise to support evolving business needs.