Lifecycle Marketing Specialist

Linda Werner & Associates•New York, NY

2d•Remote

About The Position

We are seeking a Lifecycle Marketing Specialist to drive activation, engagement, and retention programs across our platform. This role combines strategic thinking with hands-on execution. You will contribute to lifecycle strategy, design campaign approaches, and execute them through marketing automation. Partnering closely with the Lifecycle Marketing Lead, you will identify opportunities, develop program frameworks, and optimize performance across the full customer journey. The ideal candidate approaches marketing through the lens of systems and customer journeys, and can translate business goals into lifecycle programs with increasing independence.

Requirements

5–7 years of experience in lifecycle marketing, email marketing, CRM, or marketing operations, ideally within a B2B SaaS or self-serve platform environment.
Hands-on marketing automation expertise. Demonstrated experience building campaigns end-to-end in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot), including journey builders, conditional logic, and dynamic content.
Strong segmentation skills. Ability to translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields.
Analytical mindset. Proficiency with analytics tools such as Looker, Amplitude, or Mixpanel to evaluate campaign performance, with a strong understanding of industry benchmarks for open rates, click-through rates, and conversion metrics.
Strong organizational skills. Proven ability to manage multiple concurrent campaigns while maintaining high standards for quality assurance, timing, and stakeholder communication.
Effective communicator. Skilled at documenting processes, summarizing test results, and proactively keeping cross-functional partners informed.
English (Required)

Nice To Haves

Experience with customer data platforms (Segment, mParticle)
Working knowledge of HTML/CSS for email
Familiarity with advertiser ecosystems and two-sided platforms

Responsibilities

Contribute to lifecycle strategy. Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the customer journey and propose data-informed solutions.
Design multi-touch campaigns. Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other channels. Translate business objectives into lifecycle program briefs.
Own experimentation. Design and execute A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy.
Leverage data for decision-making. Apply segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic.
Build and optimize campaigns. Configure automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously refine programs based on performance data.
Partner cross-functionally. Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Contribute a lifecycle perspective to planning conversations.
Drive reporting and insights. Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction.