Lifecycle Marketing Senior Specialist
IntelliPro Group Inc.•San Francisco, CA
•$105,000 - $140,000•Hybrid
About The Position
We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation.
Requirements
- 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
- Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
- Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
- Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
Nice To Haves
- Exposure to both B2C and B2B or product-led environments is a plus
Responsibilities
- Own lifecycle programs across onboarding, engagement, retention, and reactivation
- Design and optimize automated journeys using behavioral segmentation and user signals
- Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
- Partner with product, data, and marketing teams to support launches and drive feature adoption
- Develop lifecycle programs for both consumer users and professional/team use cases
Benefits
- performance bonus
- equity
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
