Senior Lifecycle Marketing Specialist

Paddle•Toronto, ON

1d•Hybrid

About The Position

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally. Paddle’s self-serve funnel is our primary engine for scale, accounting for 80% of our seller base. We are moving away from a generic flow to a tailored, value-first experience. You will own the customer journey to identify our high-propensity cohorts, fast-track 'revenue-ready' sellers, and build personalized education tracks that nurture our long-term builders

Requirements

Experienced in lifecycle marketing, Product-Led Growth (PLG) onboarding, CRM management, or growth marketing, ideally within B2B SaaS or fintech.
Highly capable of building sophisticated nurture campaigns and automated education loops that successfully drive commercial readiness and conversion.
Commercially astute, understanding how to differentiate messaging between founders arriving with "technical curiosity" versus those with true "commercial readiness".
A strong cross-functional collaborator who can work seamlessly with Data Analysts, Marketing, Product & Engineering (P&E), and Risk Operations.
Driven by a "Learn Fast" philosophy; you look for the path of least resistance to test hypotheses, experiment rapidly, and prove ROI with existing resources before advocating for heavy product engineering investments

Responsibilities

Own the Lifecycle Strategy: Serve as the primary owner of the seller journey, mapping the end-to-end experience. You will move us away from "one-size-fits-all" communication to high-conversion, segmented tracks tailored
Scale High-Intent Activation: Design nurture and educational programs that bridge the gap for "technical explorers"—those who have the idea but lack the infrastructure or compliance readiness to go live. Your primary goal is to accelerate time to value and minimize abandonment among our highest-potential sellers.
Integrate Lifecycle & Product: Work in lockstep with Risk, Product, and Data teams to tie lifecycle communications directly to our onboarding paths. You will ensure that as we increase velocity for "revenue-ready" ICPs, our messaging evolves in real-time to match their stage.
Advance Lifecycle Infrastructure: Own the end-to-end requirements gathering necessary to activate comprehensive lifecycle marketing strategies. Partner with and drive conversations across Data Engineering, Product, and Analytics teams to bridge the gap between our engagement tools (HubSpot) and data warehouse, ensuring the delivery of real-time triggering, data synchronization, and advanced personalization at scale.