Lifecycle Marketing Specialist
About The Position
About frank green frank green isn’t a person, it’s a philosophy. We’re frank about living green. Our purpose is to stop single-use plastics. So we create beautifully designed, functional and innovative products that fit seamlessly into your life – products you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change. Your New Role You’ll own the end-to-end lifecycle of our customers across CRM channels (Email & SMS), with a clear focus on driving retention, engagement, and long-term value. This is a hands-on role where strategy and execution go together. You’ll plan and deliver campaigns across multiple global markets, while also building and optimizing automated journeys that respond to real customer behavior. You’ll shape how we communicate with our customers at every stage, from first purchase through to repeat behavior and advocacy. Alongside this, you’ll support the rollout and ongoing management of our global loyalty program, helping define how we reward and retain our most engaged customers. Working cross-functionally, you’ll ensure CRM is not just a support channel, but a key driver of revenue and customer experience.
Requirements
- 2–4 years’ experience in Lifecycle, CRM, or Retention Marketing (DTC/Ecommerce preferred)
- Hands-on experience with platforms like Klaviyo, Yotpo, or similar
- Strong analytical capability with the ability to turn data into action
- Sharp copywriting skills and a strong eye for brand and design
- Highly organized, detail-oriented, and customer-obsessed
- Comfortable working across multiple markets and moving at pace
Responsibilities
- Own and execute lifecycle campaigns across Email and SMS, aligned to the broader marketing calendar
- Deliver campaigns across 5+ global regions, ensuring consistency and local relevance
- Build and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
- Continuously improve performance through testing and iteration
- Develop and maintain customer segments using behavioral and RFM data
- Support broader marketing channels with audience insights and targeting
- Support the rollout of our global loyalty program
- Manage day-to-day operations including points, tiers, and rewards
- Identify opportunities to improve participation and engagement
- Analyse performance and provide clear, actionable insights to the wider team
Benefits
- Staff discount on a range of frank green products.
- Celebration birthday day off as paid leave.
- Supportive leadership and structured onboarding
- Plenty of opportunities to grow.
- Fun and inclusive staff events and celebrations.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
