Director, Lifecycle Marketing

maurices•Duluth, MN

19h•Hybrid

About The Position

At maurices, we are dedicated to providing feel-good fashion for real life, offering affordable and versatile styles for women of all sizes (0-24) across North America. Established in 1931, maurices operates over 800 stores and an online presence, fostering a collaborative team environment that prioritizes kindness, authenticity, curiosity, and agility. The company is headquartered in Duluth, Minnesota, offering a blend of natural beauty and a vibrant college town atmosphere. The Director, Lifecycle Marketing is responsible for the enterprise lifecycle strategy across owned channels, aiming to enhance customer engagement, loyalty, and lifetime value. This role is pivotal in transforming lifecycle marketing into a strategic growth driver through the use of data, personalization, and automation to cultivate stronger customer relationships throughout their journey.

Requirements

Bachelor’s degree in Marketing, Business, or related field preferred
8+ years of experience in lifecycle, CRM, or retention marketing
Strong analytical mindset with experience using customer and performance data
Experience leading teams and complex marketing programs
Familiarity with marketing automation platforms and personalization strategies

Nice To Haves

Retail or eCommerce experience strongly preferred

Responsibilities

Define and execute lifecycle marketing strategy across email, SMS, and emerging owned channels
Own segmentation, personalization, and automation roadmaps aligned to customer and business goals
Oversee lifecycle marketing technology, including personalization and automation platforms, and lead the roadmap to ensure scalable, best‑in‑class execution
Partner with Analytics and Customer Insights to inform targeting, testing, and optimization
Collaborate with Brand, Creative, and Media teams to deliver cohesive customer experiences
Establish performance KPIs and reporting to measure effectiveness and impact
Lead a test‑and‑learn culture to continuously improve engagement and results
Lead, coach, and develop lifecycle marketing team members
Ensure lifecycle programs adhere to data privacy, consent, and compliance standards in partnership with Legal and Marketing Operations

Benefits

Choice of three medical plans, including a PPO plan or High-Deductible plans
High-Deductible plans offer the option of a Health Savings Account, with employer contribution
Additional benefits include Dental, and Vision coverage
Flexible Spending Accounts (Healthcare and Dependent Care)
Accident, Critical Illness, and Hospital Indemnity coverage
Voluntary Life, Spouse, and Child Life Insurance
Long-Term Disability coverage
Basic Life Insurance and Short-Term Disability coverage (provided at no cost)
Access to our Wellbeing platform with Personify Health
Employee Assistance Program available for associates and their families
401(k) with an immediately vested Safe Harbor matching contribution (eligible after 6 months of employment)
Tuition Assistance program (available after 1 year of employment)
PTO benefits, including vacation (with accrual or flexible options based on role), annual sick time awards, holiday pay
Two weeks of New Parent Leave for birth, adoption, or foster placement
Continuous opportunities for learning
Connection building through Associate Resource Groups
Free access to a state-of-the-art onsite Fitness Facility (for Duluth based associates)