Director, Lifecycle Marketing

Edible Arrangements, LLC•Atlanta, GA

6h•Onsite

About The Position

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide. Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate. As Director of Lifecycle Marketing, you will own the vision, strategy, and performance of lifecycle marketing – including loyalty, email, SMS and app/push - across all Edible Brands. You will transform lifecycle marketing into a centralized, data-driven growth engine—driving customer retention, frequency, and lifetime value across Edible and Roti. This role requires a leader who can scale lifecycle capabilities across multiple brands while building the team, processes, and technology needed to support long-term growth.

Requirements

8–12+ years of experience in lifecycle, CRM, or retention marketing
Proven experience leading and scaling lifecycle programs and teams
Experience managing teams and building organizational capability
Strong track record of driving measurable business impact
Experience in ecommerce and/or QSR
Deep understanding of marketing automation, CRM, and CDP ecosystems
Experience with lifecycle analytics, segmentation, and personalization strategies
Familiarity with leading ESP/marketing automation platforms (e.g., Cordial, Klaviyo, Paytronix), CDPs (e.g., Segment), and personalization tools (e.g., Dynamic Yield)
Experience working with cross-channel attribution and performance measurement

Nice To Haves

Experience evaluating or leading transitions between marketing technology platforms a plus

Responsibilities

Define and lead the enterprise lifecycle marketing strategy across email, SMS, loyalty, push, and other owned channels to drive customer growth and retention.
Own the end-to-end customer lifecycle, including onboarding, engagement, retention, reactivation, and omnichannel customer experiences.
Build and scale a centralized lifecycle marketing function, establishing team structure, processes, and best practices across brands.
Lead, mentor, and grow a high-performing team focused on campaign execution, automation, analytics, and optimization.
Own the lifecycle marketing technology ecosystem, ensuring platforms support personalization, automation, and scalable execution.
Partner with analytics and data teams to develop customer segmentation and personalized experiences powered by first-party data.
Own lifecycle performance, including revenue, retention, conversion, purchase frequency, and customer lifetime value, with clear KPIs and accountability.
Champion a culture of testing and optimization through experimentation, measurement, and continuous improvement.
Partner cross-functionally with Marketing, Product, Technology, Analytics, and Operations to integrate lifecycle marketing into the broader customer experience.
Serve as the leader for lifecycle marketing, shaping strategy, influencing business decisions, and communicating results to senior leadership.