Director, CRM and Lifecycle Marketing

Camping World Holdings, Inc.•Chicago, IL

8d•$147,800 - $226,600•Hybrid

About The Position

Good Sam is looking for a Director, CRM and Lifecycle Marketing to own campaign strategy and revenue outcomes across our Membership/Loyalty and Protection Products portfolios, spanning the full customer lifecycle. This will be a hybrid position based out of our office in Chicago, IL. This is a high-visibility role for a marketer who loves the intersection of strategy and performance, builds programs with rigor, and never stops at "it went out the door." If you're the kind of leader who obsesses over what moved the needle, brings structure to ambiguity, and gets energized by owning outcomes end-to-end, we'd love to meet you.

Requirements

10-15+ years of CRM lifecycle experience at enterprise scale, with direct, demonstrable revenue accountability across complex, multi-product customer bases.
Proven ability to build the frameworks, processes, and operating rhythms that turn one-time execution into repeatable, scalable programs.
Deep fluency in full lifecycle architecture: acquisition funnels, renewal programs, win-back sequences, upgrade and cross-sell design.
Multi-channel scope: Email and Direct Mail required.
Strong command of audience segmentation, suppression logic, and attribute-based audience construction in a data warehouse environment.
SFMC or comparable enterprise ESP proficiency. Familiar with journey logic and data extension structure.
Proven ability to partner with Product Marketing to translate business priorities into campaign execution plans.
Structured A/B testing methodology with clean holdout design and results-to-strategy discipline.
Data-first working style. You pull and interpret your own campaign reports.
Demonstrated, repeatable AI-assisted workflows using LLM tools. Active Claude Enterprise user preferred.
Strong written communication calibrated by audience: operational detail for the team, business narrative for leadership, concise framing for the C-suite.
Experience managing a group of channel leads and team members across Email, Direct Mail, and other owned channels, with a track record of setting clear priorities, removing blockers, and creating the conditions for your team to do their best work.

Nice To Haves

SMS and Event a strong plus.
Active Claude Enterprise user preferred.

Responsibilities

Translate business priorities into campaigns that move customers, and own the strategy from the first brief to the final performance read.
Build and execute campaign plans across Email, Direct Mail, SMS, and Events that map directly to product and growth objectives.
Own personalization strategy across all four channels and continuously evolve the growth plays that bring it to life.
Partner with Product Marketing to keep campaign sequencing aligned to active go-to-market priorities.
Drive measurable outcomes across the full lifecycle: Acquisition, Renewal, Win-back, Cross-sell, Engagement, and Ad Hoc programs.
Maintain a rolling prioritization view that flags capacity constraints and sequencing risks.
Ensure every campaign entering the queue arrives with a clear owner, defined KPI metrics, and requirements plan.
Own the campaign revenue scorecard across all lifecycle programs and know, at any moment, how channels are performing against it.
Own attributed revenue, transaction and quote volume, and channel-level performance reporting for all lifecycle campaigns.
Produce and present a weekly performance narrative grounded in business outcomes.
Diagnose performance gaps quickly and have a revised strategy in the market as quickly as possible.
Run at least one structured A/B test per product line per month, with clean holdout design and results that directly feed the next move.
Communicate results clearly and confidently to Good Sam senior leadership and the Camping World C-suite, with a pre-calibrated point of view and plan to pivot.
Own the handoff and hold the outcome for campaign execution.
Deliver complete, well-defined campaign briefs to Email, Direct Mail, SMS, and Event channel leads.
Hold outcome accountability for revenue driven by in-scope campaigns.
Lock CID structure and campaign taxonomy before anything enters production.
Lead and develop direct reports across the Loyalty/Membership and Protection Product CRM campaign lanes.
Set the quality bar on segmentation logic, offer design, and measurement rigor.
Coach a performance-first mindset across the team.
Model and set the expectation that Claude Enterprise and other AI products are standard productivity tools in this team's workflow.

Benefits

Paid Time Off
401(k)
Employee Assistance Program
Good Sam Roadside Assistance
discounts
paid parental leave (if eligibility is met)
Tuition Reimbursement (if eligibility is met)
on the job training opportunities
comprehensive benefit package including medical, dental, vision and more! (Full-time associates)
access to dental & vision coverage! (Part-time associates)