Marketing Specialist - Lifecycle

maurices • Duluth, MN

21h • Hybrid

About The Position

The Marketing Specialist – Lifecycle supports the execution and optimization of customer communications across owned channels. This role ensures accurate campaign setup, quality execution, and strong cross‑functional coordination while supporting continuous improvement through testing and performance insights. At maurices, we’re all about feel-good fashion for real life. We’re committed to our service with style promise and to offering affordable fashion that takes women from workday to weekend—and all of life’s adventures in between. With inclusive sizing from 0–24, maurices is known for versatile styles across key categories like denim, dresses, tops, and more. We’ve been doing this since 1931, and today you’ll find us in over 800 communities across North America and online at maurices.com. At maurices, it’s more than clothes - it’s where fun, friendship and fashion come together! We believe in putting People First — and that starts with you. We’re a collaborative team that leads with kindness, values authenticity, stays curious, and moves with agility. We work smart, have fun, and support one another in a generously flexible environment that empowers you to thrive both personally and professionally. We’re headquartered in the heart of Duluth, Minnesota overlooking the beautiful shores of Lake Superior. Our original hometown offers the perfect blend of natural beauty, four-season adventure, and a vibrant college town atmosphere.

Requirements

• 2-5 years of experience in marketing, CRM, or digital execution roles
• Strong attention to detail and organizational skills
• Ability to manage multiple priorities in a fast‑paced environment

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or related field
• Experience working with email or marketing automation platforms

Responsibilities

• Execute lifecycle campaigns across email and SMS platforms
• Support campaign setup, scheduling, QA, testing, and deployment
• Build and manage campaign components within the CRM platform, perform quality assurance checks to ensure accuracy.
• Coordinate with Creative, CRM, and Data teams to ensure timely delivery
• Manage campaign changes and updates within tight timelines
• Support testing initiatives and document results to inform optimization
• Assist with reporting and performance tracking

Benefits

• Choice of three medical plans, including a PPO plan or High-Deductible plans.
• High-Deductible plans offer the option of a Health Savings Account, with employer contribution.
• Additional benefits include Dental, and Vision coverage, Flexible Spending Accounts (Healthcare and Dependent Care), Accident, Critical Illness, and Hospital Indemnity coverage, Voluntary Life, Spouse, and Child Life Insurance, and Long-Term Disability coverage.
• maurices provides, at no cost to our associates, Basic Life Insurance and Short-Term Disability coverage, access to our Wellbeing platform with Personify Health, and an Employee Assistance Program available for associates and their families.
• After 6 months of employment, you may be eligible for our 401(k), which offers an immediately vested Safe Harbor matching contribution.
• maurices supports continued education with our Tuition Assistance program, available after 1 year of employment.
• Associates also have access to PTO benefits, including vacation (with accrual or flexible options based on role), annual sick time awards, holiday pay, and two weeks of New Parent Leave for birth, adoption, or foster placement.
• We offer continuous opportunities for learning, connection building through Associate Resource Groups and for our Duluth based associates, free access to a state-of-the-art onsite Fitness Facility.
• annual incentive compensation based on company performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees