Lifecycle Marketing Specialist

frank green • Golden, CO

6h

About The Position

This role involves owning the end-to-end customer lifecycle across CRM channels (Email & SMS), with a clear focus on driving retention, engagement, and long-term value. It is a hands-on position that combines strategy and execution, requiring the planning and delivery of campaigns across multiple global markets, as well as building and optimizing automated journeys based on customer behavior. The specialist will shape customer communication from the first purchase through to repeat behavior and advocacy. Additionally, the role supports the rollout and ongoing management of a global loyalty program, helping to define how the company rewards and retains its most engaged customers. Working cross-functionally, the goal is to ensure CRM is a key driver of revenue and customer experience, not just a support channel.

Requirements

• 2–4 years’ experience in Lifecycle, CRM, or Retention Marketing
• Hands-on experience with platforms like Klaviyo, Yotpo, or similar
• Strong analytical capability with the ability to turn data into action
• Sharp copywriting skills and a strong eye for brand and design
• Highly organized, detail-oriented, and customer-obsessed
• Comfortable working across multiple markets and moving at pace

Nice To Haves

• DTC/Ecommerce preferred

Responsibilities

• Own and execute lifecycle campaigns across Email and SMS, aligned to the broader marketing calendar
• Deliver campaigns across 5+ global regions, ensuring consistency and local relevance
• Build and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
• Continuously improve performance through testing and iteration
• Develop and maintain customer segments using behavioral and RFM data
• Support broader marketing channels with audience insights and targeting
• Support the rollout of our global loyalty program
• Manage day-to-day operations including points, tiers, and rewards
• Identify opportunities to improve participation and engagement
• Analyse performance and provide clear, actionable insights to the wider team

Benefits

• A culture of smart, engaged, values driven people, where everybody's voice matters.
• Staff discount on a range of frank green products.
• Celebration birthday day off as paid leave.
• Supportive leadership and structured onboarding
• Plenty of opportunities to grow.
• Fun and inclusive staff events and celebrations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees