Lifecycle Marketing Manager

Fivetran•Oakland, CA

3d•$120,691 - $144,835•Hybrid

About The Position

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across its global Commercial business. As part of the Commercial demand generation team, this role combines email marketing expertise with a lifecycle approach to nurture new-business prospects through the buying journey. The manager owns email strategy and execution, creating personalized, automated journeys that deliver relevant messages at the right time. Through copywriting, segmentation, and experimentation, the role turns engagement into measurable progress toward marketing-qualified leads (MQLs) and pipeline. The position works closely with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns and prospect outreach. This is a full-time hybrid position based in Fivetran’s Oakland, California office. Technologies used include Marketo, Google Analytics, SFDC, ChatGPT, Claude, and Looker. The Oakland pay range is $120,691–$144,835 USD.

Requirements

At least 4 years of relevant B2B marketing experience, including direct ownership of email marketing and lead nurture programs.
Hands-on Marketo experience, including building automated journeys, audience segmentation, personalization, and campaign reporting.
Proven ability to develop and optimize nurture campaigns that drive prospect engagement.
Strong email copywriting skills and understanding of email design, deliverability, and quality assurance best practices.
Lifecycle mindset and ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
Data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.
Strong collaboration and communication skills.
Strong ownership, critical-thinking, and problem-solving skills, with the ability to work independently and manage multiple priorities.

Responsibilities

Own email marketing strategy and execution for Commercial new-business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
Build and optimize automated nurture journeys that guide prospects through the buying process using behavior, interests, and funnel stage to tailor messaging.
Develop audience segmentation and personalization strategies with demand generation, sales, and marketing operations.
Write compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization with marketing operations.
Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

Benefits

100% employer-paid medical insurance.
Generous paid time away, including paid vacation or flexible/unlimited vacation depending on role and country, paid sick time, inclusive parental leave, paid holidays, a year-end Global Week of Rest, and volunteer days off.
RSU stock grants.
Professional development and training opportunities.
Company virtual happy hours, free food, and team-building activities.
Monthly cell phone stipend.
Access to a mental health support platform offering therapy, coaching, and self-guided mindfulness resources for covered employees and their covered dependents.

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