Lifecycle Marketing Manager

Hunter

23d • $84,000 - $97,000 • Remote

About The Position

Hunter is hiring a fully remote Lifecycle Marketing Manager based in North America or Europe, including the UK, within the specified time zones. The role owns lifecycle strategy and execution across the user journey, using email, social, channel, and paid marketing to help users realize product value, increase usage, convert to paid plans, and generate revenue. The manager reports to the Head of Marketing and works cross-functionally with marketing, customer success, product, design, and company leadership.

The role will take over an established onboarding and nurture engine, review and rapidly improve its campaigns, and plan and execute critical campaigns. It focuses on engaging and educating users, promoting content and research, improving free-to-paid conversion, retention, and lifetime value, and identifying opportunities to support sales pipeline generation. The role also includes affiliate and co-marketing activities, reporting and insights, and using AI tools to improve marketing workflows.

Hunter is a self-funded company founded in 2015, with a 25-person remote team across Europe, North America, and Asia. Team members meet twice a year at company retreats in Europe, and the successful candidate must have enough flexibility to attend. Compensation is $84,000–$97,000 gross per year depending on experience, with an automatic 5% yearly raise and five weeks of paid vacation. The company also provides employment status, a co-working space membership, and a fully paid work setup, including a MacBook Pro, standing desk, and ergonomic chair.

Requirements

• At least 5 years of experience in a lifecycle marketing role.
• Proven success building onboarding and nurturing that contribute to sales pipeline, won revenue, and retention in a product-led growth model.
• Deep empathy for users and the ability to plan communications around the B2B buying cycle.
• Ownership of lifecycle marketing strategy, execution, and continuous improvement across email, cold email, ads, social, affiliates, and partners.
• Strong project, process, and stakeholder management skills, including work with internal and external stakeholders.
• Curiosity and ability to connect user challenges to messaging that engages, educates, and motivates product usage and brand affinity.
• Comfort with technology and ability to learn Hunter’s systems and tools; familiarity with customer.io, a CMS such as WordPress, Canva, Claude, Planable, Posthog, Linear, and Notion is relevant.
• Data-driven, analytical approach to planning, executing, and experimenting with campaigns and conversion rate optimization, using small bets to identify growth loops.
• Strong verbal and written communication skills and ability to integrate these skills into AI workflows.
• Experience working remotely and comfort working independently, primarily through asynchronous communication.
• Must be based in North America or Europe, including the UK, and have enough flexibility to join twice-yearly company retreats in Europe.

Nice To Haves

• Experience with hunter.io.
• Understanding of the category and experience working in it or a related category, such as email marketing.

Responsibilities

• Own the full user journey, from search and account creation through paid-plan conversion, increased usage, and reduced churn, using the full marketing channel mix.
• Increase free-to-paid conversions, the role’s core measurement.
• Build and continuously improve a nurture engine using user behavior and persona signals to deliver personalized communications and strengthen brand affinity.
• Promote content, research, playbooks, webinars, guides, the Outfoxed podcast, and monthly research.
• Identify users who may need help getting started, maximizing their plan, or coordinating multiple users from one account, and proactively engage them to support sales pipeline generation.
• Manage affiliate program communications and support co-marketing activities to engage new partners.
• Develop, own, and continuously improve the use of AI in marketing workflows.
• Own lifecycle marketing across onboarding, nurturing, retention, win-back, newsletters, promotional email, cold email, co-marketing, affiliate campaigns, social media, written and video content, reporting, and insights.
• Review and rapidly improve existing onboarding and nurture campaigns, then plan and execute critical Q1 campaigns.
• Collaborate with the Head of Marketing, Head of Customer Success, Product Manager, and marketing team to deliver growth measured through free-to-paid conversion, lifetime value, and retention.

Benefits

• Yearly gross compensation of $84,000–$97,000, depending on experience.
• Automatic yearly raise of 5%.
• Five weeks of paid vacation per year.
• Co-working space membership.
• Fully paid work setup, including a MacBook Pro, standing desk, and ergonomic chair.
• Twice-yearly company retreats in Europe.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed