Lifecycle Marketing Manager

ActivTrak•Austin, TX

10h•Remote

About The Position

ActivTrak is looking for a Lifecycle Marketing Manager to develop and execute programs that help enterprise customers adopt our solutions, realize measurable value and expand their use of the ActivTrak platform. You will manage customer lifecycle programs spanning onboarding, adoption, expansion, renewal and re-engagement. Working within the broader lifecycle strategy, you’ll translate customer needs, product usage signals and business priorities into scalable, relevant experiences that encourage the right customer behaviors at the right moments. This is a hands-on individual-contributor role for someone who can turn strategy into effective programs while partnering closely with Customer Success, Product Marketing, PLG, Sales, Marketing Operations and other teams.

Requirements

5 years of experience in lifecycle marketing, customer marketing or growth marketing related to a B2B SaaS role
Experience developing and executing email campaigns, nurture programs or automated customer journeys
Understanding of the SaaS customer lifecycle and the factors that influence adoption, retention and expansion
Experience using customer, account or behavioral data to create segmented communications
Ability to manage programs from planning through launch, measurement and optimization
Strong project-management and cross-functional collaboration skills
Excellent written communication and campaign-development skills
A data-informed mindset and interest in understanding how marketing programs influence customer behavior
Familiarity with marketing automation, CRM, customer engagement or analytics platforms

Nice To Haves

Proven track record of creative thinking
A drive for learning
A deep commitment to collaboration

Responsibilities

Execute customer lifecycle programs
Build and manage programs across onboarding, adoption, value realization, expansion, renewal, and re-engagement
Map customer journeys and identify important milestones, behaviors, and communication opportunities
Translate lifecycle priorities into campaigns, workflows, and customer experiences
Maintain and optimize always-on customer programs
Drive adoption and customer value
Develop onboarding, education and adoption campaigns aligned to customer needs and use cases
Increase awareness and usage of relevant products, features, integrations and services
Partner with Product Marketing, PLG and Customer Success to turn product and customer insights into targeted communications
Help customers understand and communicate the value they receive from ActivTrak
Support retention and expansion
Build programs that strengthen customer engagement and support renewal readiness
Develop cross-sell and upsell campaigns based on customer needs, product usage, account signals and growth potential
Create re-engagement programs for customers showing declining adoption or engagement
Partner with Sales, Customer Success and PLG on coordinated customer growth initiatives
Create more relevant customer experiences
Segment customers by lifecycle stage, use case, persona, product adoption, account characteristics and maturity
Use behavioral and account signals to improve the timing and relevance of customer communications
Test messaging, audiences, channels, timing, and journey structure to improve performance
Explore responsible ways to use AI to support personalization and program efficiency
Measure and improve performance
Define program goals and success measures in partnership with lifecycle leadership, Marketing Operations and Analytics
Track performance across email engagement, activation, adoption, expansion activity, retention indicators and lifecycle progression
Use program results and customer insights to identify opportunities for improvement
Share performance, learnings and recommendations with cross-functional partners