Lifecycle Marketing Manager

Goettl Career • Las Vegas, NV

9d • Remote

About The Position

Goettl is seeking an experienced Lifecycle Marketing Manager to lead and grow our direct mail and email marketing programs out of our Shared Services team in Las Vegas, NV. You'll own campaigns from strategy through execution - audience strategy, copy and creative development, testing, reporting, and optimization - expanding our reach across prospects, customers, and members. This is a highly visible, highly promotable role for a marketer who wants real ownership and a company investing seriously in its marketing function.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 5-7 years of progressive experience in lifecycle, CRM, or campaign marketing
• Hands-on direct mail experience, including campaign planning, audience targeting, print production, vendor management, mailing execution, and performance reporting
• Hands-on email marketing experience using HubSpot, including segmentation, campaign deployment, automation, testing, and reporting
• Strong project management skills and the ability to manage multiple campaigns at once
• Proficiency in data analysis and reporting to inform decision-making
• Excellent copywriting and creative direction skills
• Working knowledge of CAN-SPAM and applicable email and direct marketing regulations
• Willingness to travel occasionally within Goettl markets for events, meetings, or training

Nice To Haves

• Experience in home services or membership-based industries
• Background in customer segmentation and personalization
• Hands-on direct mail production/vendor management experience

Responsibilities

• Lead direct mail campaigns end to end - audience and demographic targeting, list strategy, offer development, creative coordination, print production, vendor management, postage and mailing logistics, and performance tracking
• Own email campaign strategy and execution in HubSpot, including segmentation, list management, personalization, copy and creative development, scheduling, deployment, automation, testing, and optimization
• Manage direct mail and email campaign calendars, ensuring timely and accurate delivery to prospects, customers, and members
• Partner with the Director of Membership to design and execute lifecycle strategies that support member recruitment, engagement, and retention
• Collaborate with content and creative teams on assets and landing pages aligned to campaign goals
• Track, measure, and report on campaign performance, running ongoing A/B tests on subject lines, creative, offers, and audience targeting
• Deliver regular reporting to leadership on open rates, click-through rates, conversion rates, and ROI
• Work cross-functionally with sales, operations, and digital marketing to align lifecycle campaigns with broader business goals
• Maintain compliance with CAN-SPAM and other applicable email and direct marketing regulations

Benefits

• Full medical, dental, and vision coverage
• 401(k)
• Remote work available in selected states

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level