Lifecycle Marketing Manager

TEKsystems•Los Angeles, CA

3d•$50 - $65•Hybrid

About The Position

Seeking a detail-oriented Lifecycle Marketing Manager to support customer lifecycle initiatives for a newly launched direct-to-consumer streaming platform. This role will build, execute, QA, and optimize campaigns across email, push notifications, in-app messaging, and other owned channels while partnering closely with Product, Marketing, Content, Analytics, and Engineering teams.

Requirements

Detail-oriented
Experience with customer lifecycle initiatives
Experience with direct-to-consumer streaming platforms
Experience building, executing, QAing, and optimizing campaigns across email, push notifications, and in-app messaging
Experience using Braze platform
Experience with audience segmentation and personalization
Experience with behavioral triggers
Experience with dynamic content
Experience with deep linking
Experience with A/B testing
Ability to partner closely with Product, Marketing, Content, Analytics, and Engineering teams
Ability to coordinate assets, timelines, approvals, and stakeholder communications
Ability to investigate and resolve campaign, segmentation, delivery, and deep-linking issues
Ability to monitor campaign health and delivery performance post-launch
Ability to monitor campaign performance across engagement, conversion, and retention metrics

Responsibilities

Build, launch, and manage lifecycle campaigns in Braze across email, push, in-app messaging, content cards, and other channels.
Perform end-to-end QA including audience targeting, personalization, dynamic content, links, deep links, tracking, suppressions, and delivery settings.
Validate campaign performance across devices, operating systems, email clients, and app experiences.
Manage campaign calendars and ensure timely delivery.
Identify and communicate campaign risks or platform issues before launch.
Support onboarding, engagement, retention, and winback programs.
Build and maintain automated customer journeys using behavioral triggers, segmentation, and personalization.
Execute lifecycle strategies developed with cross-functional partners.
Create and manage audience segments using subscriber and behavioral data.
Implement dynamic content and personalization strategies.
Ensure audience eligibility and suppression logic are accurately configured.
Investigate and resolve campaign, segmentation, delivery, and deep-linking issues.
Monitor campaign health and delivery performance post-launch.
Partner with Product, Marketing, Content, Creative, and Analytics teams to support launches, promotions, and engagement initiatives.
Coordinate assets, timelines, approvals, and stakeholder communications.
Monitor campaign performance across engagement, conversion, and retention metrics.
Support A/B testing to optimize messaging, timing, and customer experiences.
Identify opportunities to improve segmentation, personalization, and operational efficiency.