Lifecycle Marketing Manager

Dorsia•New York, NY

13h•$105,000 - $125,000

About The Position

We are looking for a talented and strategic Lifecycle Marketing Manager to join our marketing team. This role is responsible for developing and executing marketing strategies that engage, retain, and nurture Dorsia members throughout their entire journey. You will play a critical role in driving member loyalty, increasing lifetime value, and ensuring our members are continuously delighted by their Dorsia experience. This role sits at the intersection of data, creativity, and cross-functional collaboration – working closely with Product, Creative, and Analytics to build a best-in-class lifecycle program. Strong critical thinking skills are essential, with the ability to analyze performance, identify root causes, and translate insights into actionable strategies. Clear written and verbal communication is equally important, as this role requires effective coordination across teams and senior stakeholders.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
4+ years of experience in lifecycle, CRM, or email marketing — ideally within luxury, hospitality, or tech.
Strong understanding of marketing automation platforms; experience with Braze preferred.
Proficiency in data analysis with experience using tools like Looker and MixPanel.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Exceptional copywriting and communication skills — both written and verbal — with a keen attention to detail and fluency in luxury brand messaging.
Proven ability to build and manage a testing roadmap and translate results into actionable strategy.
Demonstrated comfort using AI tools (e.g. Claude, ChatGPT) to accelerate marketing workflows — copywriting, segmentation, reporting, or campaign planning.
Experience owning lifecycle measurement frameworks and presenting performance insights to senior stakeholders.
Collaborative mindset with the ability to work cross-functionally in a fast-paced environment.
A passion for exceptional dining experiences and a commitment to enhancing the Dorsia member experience.

Responsibilities

Lifecycle Campaign Development and Execution
Own and manage a comprehensive O&O (owned and operated) communications calendar, ensuring coordination, prioritization, and message consistency across email, SMS, push notifications, and in-app channels.
Develop and execute lifecycle campaigns spanning the full member journey — from onboarding and engagement through retention, win-back, and reactivation.
Partner with Creative and Content teams to develop on-brand, compelling messaging tailored to each stage of the member lifecycle.
Member Segmentation and Personalization
Leverage data insights to segment Dorsia’s member base, tailoring messaging and offers that resonate with different member personas and behaviors.
Partner closely with the Data Analytics team to track engagement trends and revenue impacts, using findings to continuously refine segmentation strategy.
Develop journey maps and audience frameworks to inform channel strategy and personalization at scale.
Testing Roadmap and Optimization
Own and maintain a structured testing roadmap to systematically optimize lifecycle programs across timing, messaging, personalization, and channels.
Design and execute A/B and multivariate tests; document learnings and apply insights to drive continuous improvement.
Actively leverage AI tools (e.g. Claude, ChatGPT) to accelerate copywriting, audience segmentation, personalization, and campaign ideation — raising the output and velocity of the lifecycle program, while maintaining brand standards.
Stay current on industry trends, evolving lifecycle marketing best practices, and emerging AI capabilities, proactively bringing new ideas and approaches to the team.
Performance Tracking and Measurement
Own campaign analysis end-to-end — building and maintaining a clear lifecycle measurement framework to track and communicate performance to key stakeholders.
Define, monitor, and report on core lifecycle KPIs including open rates, click-through rates, conversion, churn, and LTV impact.
Deliver regular performance reports to Marketing leadership with clear, actionable recommendations.
Cross-Functional Collaboration
Work cross-functionally with Product, Business Development, Client Success, Design, and Creative to ensure lifecycle programs are aligned with Dorsia’s brand values and business objectives.
Communicate clearly across teams and stakeholders, managing timelines, priorities, and campaign dependencies with precision.
Retention and Member Loyalty
Develop and execute strategies to reduce churn and deepen member engagement, including loyalty initiatives, nomination programs, and win-back campaigns.
Ensure all campaigns reinforce the Dorsia USP, advancing our mission and brand standards.