Lifecycle Marketing Manager (#b8ac)

NextDeavor • Santa Barbara, CA

28d • Onsite

About The Position

The Lifecycle Marketing Manager owns the organization’s email and SMS programs to drive subscription retention, repeat purchase, and customer lifetime value. This in-house role is based onsite in Santa Barbara, California. The manager sets the lifecycle roadmap, maps customer journeys, launches and optimizes programs in Klaviyo, and reports performance to Marketing and cross-functional partners.

The role covers customer communications from lead capture through onboarding, post-purchase, retention, and reactivation. It includes building and maintaining campaigns and automated flows; managing audience rules, timing, content, and integrations; and partnering with Content and Creative while owning send accuracy and performance. The manager uses segmentation and structured experimentation to improve results, maintains lifecycle performance dashboards, and translates customer feedback and purchasing behavior into program improvements.

Requirements

• At least 4 years of hands-on lifecycle, CRM, retention, or email marketing experience in DTC or ecommerce.
• Advanced Klaviyo expertise, including automated journeys, segmentation, testing, deliverability, and troubleshooting.
• Experience owning email and SMS programs from strategy through execution and reporting.
• Demonstrable track record of improving retention, repeat purchase, subscription performance, or customer lifetime value.
• Strong understanding of Shopify customer and order data, ecommerce events, and platform integrations.
• Strong analytical skills and ability to turn performance data into actionable plans.
• Excellent QA habits across audiences, flow logic, timing, links, rendering, and exclusions.
• Strong writing, messaging, and creative judgment; high ownership and clear communication.

Nice To Haves

• Experience with subscription-based DTC businesses and subscription retention or cancellation flows.
• Hands-on Stay.ai experience and Shopify/Klaviyo integration knowledge.
• Experience with health, wellness, or other consumer brands.
• Figma proficiency for journey mapping or email design.
• Experience with customer research, referral, loyalty, or advocacy programs.
• Familiarity with cohort analysis and subscription-retention reporting.

Responsibilities

• Own the email and SMS roadmap across lead capture, onboarding, post-purchase, retention, and reactivation.
• Build, QA, launch, and maintain campaigns and automated flows in Klaviyo.
• Map and improve welcome, abandonment, transactional, post-purchase, subscription onboarding and renewal, churn prevention, replenishment, cross-sell, and win-back journeys.
• Manage triggers, timing, conditional logic, exclusions, dynamic content, and integrations to protect deliverability and list health.
• Maintain a campaign calendar and reliable production process; partner with Content and Creative while owning send accuracy and performance.
• Use segmentation, testing, and structured experimentation across audiences, messaging, creative, offers, timing, and flow logic.
• Establish baselines and targets for lifecycle revenue, repeat purchase, subscription retention, churn, and customer lifetime value; maintain dashboards and share weekly performance and recommendations.
• Use customer interviews, reviews, support themes, and purchase behavior to improve lifecycle messaging and referral and advocacy journeys.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed