Lifecycle Marketing Manager

C Squared Social • Meridian, ID

85d

About The Position

C Squared Social is a full-service digital marketing agency serving businesses of all sizes. Its services include paid advertising, content marketing, website development, photo and video, and graphic design. The agency serves B2B and B2C clients across sectors including healthcare, retail, finance, food and beverage, and transportation, and has been included in the Inc. 5000 list of fastest-growing companies in the United States.

The Lifecycle Marketing Manager partners with account, creative, media, and analytics teams to develop lifecycle programs across email, SMS, loyalty, subscriptions, and customer engagement channels. The role combines strategic leadership with hands-on expertise in marketing automation, segmentation, personalization, and performance optimization. The ideal candidate brings analytical thinking, customer-centric marketing expertise, and knowledge of modern CRM and retention marketing ecosystems.

Requirements

• At least 5 years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement.
• At least 3 years of experience leading marketing teams or managing client-facing strategic initiatives.
• Deep understanding of customer lifecycle strategy, segmentation, personalization, and marketing automation.
• Experience with CRM and marketing automation platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, Attentive, or similar platforms.
• Strong analytical skills, including experience interpreting customer data and translating insights into actionable strategies.
• Strong understanding of digital marketing, branding, and campaign strategy.
• Excellent leadership, communication, and presentation skills.
• Ability to manage multiple projects and teams in a fast-paced environment.
• Strong problem-solving skills and ability to think strategically and creatively.
• Bachelor’s degree in a related field or equivalent work experience.

Nice To Haves

• Advanced knowledge of customer retention metrics, cohort analysis, and customer lifetime value modeling.
• Familiarity with CDPs, data warehousing, and customer data strategy.

Responsibilities

• Lead the evolution and growth of C Squared Social’s Lifecycle Marketing product, including service development, process creation, technology evaluation, and strategic innovation.
• Create customer journey maps and automated lifecycle programs across email, SMS, push notifications, loyalty, and subscription channels.
• Collaborate with account teams to identify client growth opportunities and develop retention-focused marketing initiatives.
• Analyze customer behavior and campaign performance to identify opportunities for optimization and growth.
• Establish audience segmentation, personalization, and testing frameworks to improve campaign effectiveness.
• Oversee CRM and marketing automation platforms, ensuring best practices in campaign execution and data management.
• Use AI-powered tools and predictive marketing technologies to enhance audience targeting, personalization, content development, and workflow efficiency.
• Manage, mentor, and support lifecycle marketing specialists and cross-functional team members through coaching and strategic guidance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager