Lifecycle Marketing Manager

Pearl Banyan Capital LLC•Albuquerque, NM

3d•$70,000 - $80,000•Hybrid

About The Position

Banyan Botanicals is seeking a retention marketer to own their lifecycle marketing strategy across email, SMS/RCS, loyalty, and subscription. This role involves setting the strategy, building the infrastructure, and continuously refining programs. A key priority is subscription retention, focusing on reducing churn, boosting save rates, recovering payments, and creating lifecycle sequences. The position reports to the Director of Marketing and involves daily collaboration with other marketing team members. The company emphasizes a supportive, collaborative work environment and a mission-driven approach to wellness.

Requirements

4+ years in email marketing, lifecycle marketing, or retention marketing, ideally in DTC ecommerce, wellness, or a subscription-based brand.
Advanced Klaviyo proficiency. You’ve built complex flows, worked with sophisticated segmentation, and can talk specifically about what you’ve built and what it did.
Real experience with subscription retention (ie churn reduction, cancellation saves, payment recovery) and results you’re proud of.
SMS marketing experience and solid working knowledge of compliance (TCPA, carrier regulations).
Strong analytical skills. You’re comfortable in the data, curious about what’s driving it, and good at explaining what it means.
Genuine copywriting ability. You can write email and SMS content that sounds warm and human, not like it came from a template.
Good organizational instincts and a collaborative working style. You manage a busy calendar without dropping things, and you communicate proactively.
A real connection to wellness, Ayurveda, or mission-driven brands.

Nice To Haves

Skio or Recharge experience is a big plus.

Responsibilities

Own and lead the strategy, planning, and execution of Banyan’s email and SMS/RCS programs in Klaviyo.
Manage and continuously improve automated flows and customer journeys including welcome series, post-purchase, cross-sell, win-back, browse abandonment, and more.
Own the campaign calendar alongside our Brand Content Project Manager, making sure messaging is well-timed and aligned with launches, promotions, and seasonal moments.
Explore and integrate RCS where it makes sense, staying curious about what’s possible as the channel evolves.
Own the marketing strategy for Banyan’s subscription program, using Klaviyo and Skio to drive retention and lifetime value.
Build and optimize cancellation save flows, churn-risk interventions, and payment recovery sequences with clear benchmarks and a genuine interest in improving them.
Manage the full subscriber communication arc: renewal reminders, swap and skip messaging, surprise and delight moments, upsell campaigns, and everything in between.
Partner with our Digital Experience Lead on Skio configuration and any technical integrations that shape the subscriber experience.
Own Banyan’s future loyalty program, beginning from program conception to ongoing optimization.
Build and refine segmentation strategies that deliver the right message to the right person based on purchase history, engagement, subscription status, and lifecycle stage.
Run A/B and multivariate tests across subject lines, send times, and creative. Keep notes, share learnings, and actually apply them.
Own channel reporting and deliver regular performance summaries to the Director of Marketing, with a clear point of view on what’s working and what to do next.
Track subscription KPIs including churn rate, save rate, and payment recovery, and bring ideas for improving them proactively.
Work with the Brand Content Project Manager on campaign alignment, copy needs, and calendar coordination.
Brief and partner with the Senior Designer on email and SMS creative through clear briefs, good feedback, great output.
Connect with Customer Care to bring subscriber feedback into our lifecycle strategy.
Keep the channel clean and compliant: list hygiene, CAN-SPAM, GDPR, TCPA, and good documentation habits.