Lifecycle Marketing Manager

SimplePractice

6d•$100,000 - $125,000

About The Position

We are seeking a strong, strategic, and data-driven Lifecycle Marketing Manager to maximize value, adoption, and retention of our paid customer base. In this high-impact IC role, you will be the strategic owner and execution powerhouse behind our core customer communication vehicles, including our monthly newsletter, survey programs, critical system notices, and in-product messaging (IPM). The ideal candidate treats lifecycle marketing as a science. You have a proven track record of independently running critical customer-facing programs, navigating cross-functional priorities with confidence, and using rigorous experimentation to drive product value while protecting our paid base from message fatigue.

Requirements

4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on customer communication and retention in a SaaS or subscription environment.
Advanced hands-on experience with marketing automation platforms (e.g., Iterable, Braze) and in-product messaging tools (e.g., Appcues, Pendo).
Strong knowledge of performance metrics and experience using data tools (e.g., Tableau, Mixpanel ) to analyze campaign health and trends.
Proven track record of managing complex target lists, exclude logic, and meticulous segmentation frameworks with a zero-error tolerance.
Strong tactical execution skills across Email and IPM, with an acute understanding of how to tailor micro-copy and context to each distinct channel.
Ability to design a clean, cross-functional communication workflow while remaining excited to roll up your sleeves, build campaigns, and troubleshoot technical triggers daily.
Proven ability to interface with Product, User Research, and Support teams to manage competing internal priorities and protect the customer experience.

Nice To Haves

Familiarity with modern AI tools to enhance campaign speed-to-market and personalization is a plus

Responsibilities

Lead the execution and optimization of recurring customer-facing touchpoints, transforming our newsletters and community updates into high-value engines for product discovery.
Partner closely with Product teams to identify low-adoption features and design multi-channel behavioral flows (Email, IPM, SMS, Push) that guide users to deeper product utility and habit formation.
Centralize and manage cross-functional research and feedback requests (Product, Research, etc.), transitioning them from reactive, one-off sends into a structured, automated lifecycle feedback program.
Serve as the dedicated owner for all high-stakes, time-sensitive system notices and compliance updates, ensuring absolute accuracy and delivery to the paid base.
Partner with the Lifecycle Lead to build, test, and optimize the automated workflows and messaging assets that power our early lifecycle and onboarding experiences.
Maintain a continuous A/B testing roadmap focused on cadence, copy optimization, and channel selection (Email vs. IPM) to maximize feature utilization.
Monitor overall base health, deliverability trends, and engagement metrics while running a strict, "zero-fail" QA process before any critical or automated send.