Lifecycle Marketing Manager
About The Position
VSCO is seeking a Lifecycle Marketer to drive the development of lifecycle marketing programs that deepen engagement, retention, and deliver value across the creator journey. This role involves partnering with the Director of Growth Marketing to develop and execute a holistic lifecycle marketing strategy that spans VSCO’s surfaces and products, supporting creators from photography enthusiasts to working professionals. The position requires a blend of strategic thinking and hands-on execution, with collaboration across Product, Creative, and UX Design teams to build cohesive experiences that educate, inspire, and activate the global community of photographers.
Requirements
- 5 years of experience in lifecycle marketing or a related field.
- Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics).
- Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io).
- Ability to translate product value into simple, intuitive messaging tailored to different audiences.
- Comfort working cross-functionally with Creative, Product, and PMM partners.
- Data-driven mindset — you look for insights to inform decisions and iterate.
- Highly organized, detail-oriented, and capable of operating in a fast-moving, creative environment.
- Passionate about creativity, photography, and helping creators thrive.
Responsibilities
- Develop and execute VSCO’s lifecycle strategy across email, in-app surfaces, and other owned channels.
- Own end-to-end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting.
- Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey.
- Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes.
- Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence.
Benefits
- Competitive salary & equity
- Medical, dental, and vision insurance for employees and families
- Flexible Time Off
- Company-paid parental, medical and caregiver leave
- Mental health resources
- Tech reimbursements
- Flexible time off
- 401K retirement plan
- Insurance (medical, dental, vision, life/AD&D, short and long term disability)
- 11 paid holidays
- Paid sick time as required by state and local law
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
