Lifecycle Marketing Manager (B2C) Hybrid

Weedmaps•Austin, TX

15h•$124,578 - $135,668•Hybrid

About The Position

Weedmaps is looking for a Lifecycle Marketing Manager to own the end-to-end consumer engagement strategy across our app and digital channels. You'll build and optimize multi-channel journeys that drive activation, retention, and incremental revenue using data, experimentation, and AI-powered tooling to move fast and prove impact. You'll report directly to the Director of Lifecycle Marketing and partner closely with product, data, and brand teams.

Requirements

7+ years of lifecycle, CRM, or retention marketing experience with direct ownership of consumer journey strategy.
Hands-on Braze expertise including canvases, segments, connected content, and campaign analytics. Not just familiarity; you've built in it.
Strong experimentation chops: you understand incrementality testing, holdout groups, statistical significance, and can tell the difference between correlation and lift.
Experience at a mobile app-centric company where you understand the push/in-app/notification ecosystem and have navigated opt-in challenges.
A track record of incorporating AI tools into your workflow to move faster, personalize at scale, or test more hypotheses.
Analytical fluency: comfortable pulling reports, interpreting cohort data, and making decisions grounded in numbers.
Clear, concise communicator who can translate campaign results into business impact for non-marketing audiences.

Nice To Haves

Braze
AI copywriting / workflow tools
Tableau / Sigma
A/B and holdout testing
Personalization at scale
Cannabis or regulated industry experience

Responsibilities

Own and evolve the B2C lifecycle journey strategy from first open through long-term retention and win-back across push, in-app, and email.
Own the marketing calendar for our weekly consumer newsletters, including planning, scheduling, and coordinating content to ensure consistent, on-brand delivery.
Design and run rigorous A/B and holdout tests that isolate incremental lift, building a learning roadmap that compounds over time.
Design campaigns and journeys to be built in Braze, leveraging segmentation, connected content, and behavioral triggers.
Partner closely with the marketing operations team who is responsible for technical build and deployment of campaigns and journeys.
Champion the app-first mindset and optimize push notification strategy, in-app messaging, and deep-link experiences in partnership with the product team.
Leverage AI tools (copywriting, segmentation, send-time optimization, personalization) to accelerate execution and raise the quality bar.
Define and track lifecycle KPIs including open rate, click rate, conversion, retention curves, and incremental revenue, and report results to stakeholders regularly.
Collaborate cross-functionally with product, data science, design, and brand to bring integrated campaigns to life.

Benefits

Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave