Lifecycle Marketing Manager - Onboarding & Activation

Boulevard

6h • $86,500 - $129,000 • Remote

About The Position

As a Lifecycle Marketing Manager focused on onboarding and activation, you’ll own the early customer journey from close through first value. This role is centered on creating a product-led, customer centric onboarding experience that helps new customers feel confident, successful, and supported as they get up and running with Boulevard.
You’ll partner closely with Product, Onboarding, Enablement, and RevOps to design lifecycle programs that complement in-product experiences and live onboarding workflows. Your work will ensure that customers understand how to get started, know what success looks like, and reach activation as quickly and smoothly as possible.
You’ll be a strategic owner of our onboarding lifecycle systems, working closely with Ops and Data to ensure programs are timely, targeted, and grounded in real customer behavior. This role is ideal for someone who enjoys shaping early journey experiences, collaborating deeply with Product teams, and translating product usage signals into thoughtful lifecycle touchpoints.

Requirements

• A strong customer-centric mindset with a passion for improving onboarding and early product experiences
• 3+ years in lifecycle marketing, product marketing, onboarding, or growth roles (preferably in SaaS)
• Proven experience building or supporting product-led onboarding or activation programs
• Comfort partnering closely with Product and Onboarding teams to shape customer journeys
• Strong technical fluency with Customer.io, Chameleon, and behavioral segmentation
• Ability to manage multiple initiatives across cross-functional teams while maintaining attention to detail
• Strong execution and measurement skills with experience launching, iterating, and optimizing lifecycle programs

Nice To Haves

• Experience working on product-led growth or activation-focused initiatives
• Familiarity with in-product onboarding patterns, walkthroughs, or experimentation
• Experience supporting implementation or onboarding teams in a SaaS environment
• Background in behavioral lifecycle triggers or early journey analytics
• Experience working with data teams to define activation metrics and onboarding success indicators

Responsibilities

• Design and execute multi-channel onboarding and activation lifecycle programs (email, in-app, SMS, where appropriate) that guide customers from close to first value
• Own the onboarding lifecycle strategy, ensuring communications align with product-led onboarding flows and real customer behavior
• Partner closely with Product to support in product onboarding experiences, activation milestones, and education moments
• Collaborate with the Onboarding team to ensure lifecycle programs complement live onboarding workflows and reduce friction for new customers
• Define and optimize activation journeys based on product usage, setup progress, and engagement signals
• Build proactive nudges, reminders, and educational moments to support stalled or at-risk onboarding experiences
• Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure accurate targeting and reliable delivery
• Work closely with Ops and Data to align onboarding programs with customer data, lifecycle events, and infrastructure (Salesforce, Snowflake, etc)
• Establish and maintain a scalable onboarding lifecycle architecture that supports automation, segmentation, and testing
• Analyze onboarding and activation performance to improve time to value, engagement, and completion rates
• Collaborate with lifecycle counterparts (acquisition and adoption) to ensure a seamless transition across lifecycle phases

Benefits

• We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
• Take a break whenever you need with our flexible vacation day policy.
• Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
• Family planning resources and specialized support programs.
• Equity: get ahead on the ground floor and grow with Boulevard.
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed