Lifecycle Marketing Lead

Altea SI•Ottawa, ON

7d•CA$60,000 - CA$75,000

About The Position

The Lifecycle Marketing Lead builds and runs every automated journey across both Altea and AVANT brands. This role owns the first nurture message a prospect receives, the welcome sequence for a new member, and the win-back that brings someone home, ensuring nothing falls through the cracks and every communication reflects the high standards of both brands. Every email and SMS sent to members and prospects from Altea and AVANT will be managed by this individual, who owns the message, the moment, and the result.

Requirements

3–5 years in lifecycle, CRM, email, or retention marketing — premium, membership-based, or multi-location brands preferred.
Hands-on with a marketing automation platform (Active Campaign, Klaviyo, HubSpot, or similar): building journeys, triggers, and suppression logic yourself, not briefing someone else to.
A track record with segmentation, personalization, and A/B testing; hypothesis through iteration.
Strong data literacy: you can read a funnel, a deliverability report, or a retention curve and know what to do next.
Working knowledge of CASL and Canadian rules for commercial electronic messages.
A portfolio of campaigns you can point to and explain why they worked.
Valid Criminal Background Check required prior to commencement.

Responsibilities

Every email and SMS sent to members and prospects across Altea and AVANT: campaigns, newsletters, operational sends, and every lifecycle journey behind them.
The copy members and prospects see everywhere else, too: website, app, digital signage, in-club.
The full journey map: nurture, onboarding, engagement, retention, win-back, all built, tested, and documented for every stage.
A continuous testing program across subject lines, send times, offers, and structure, with the data to back every call.
AI tools that scale your output without ever touching the standard; you edit, segment, deploy, QA, and optimize.