Lifecycle Marketing Lead

Envision Healthcare•Nashville, TN

About The Position

The Lifecycle Marketing Lead is responsible for leading the execution and optimization of the lead and customer journey, from initial engagement through conversion and retention. This role focuses on improving lead progression, engagement, and conversion by aligning lifecycle strategy, CRM workflows, segmentation, and campaign execution to support pipeline growth and clinical recruitment efforts. This role leverages performance data and best practices to continuously improve lifecycle programs and overall funnel efficiency. In close partnership with Business Development, Digital Marketing, and Content, the Lifecycle Marketing Lead supports effective lead management, cross-functional alignment, and consistent campaign execution. The role maintains a strong focus on data integrity, operational efficiency, and measurable impact on marketing performance.

Requirements

Strong background in email marketing, marketing automation, and multi-touch engagement strategies.
Proven experience building, executing, and optimizing lead nurture and lifecycle programs that improve engagement and conversion outcomes.
Proficiency in CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo), including workflow development and campaign execution
Experience developing audience segmentation strategies and leveraging personalization to drive targeted engagement across lifecycle stages
Strong analytical skills with the ability to interpret campaign and funnel performance data and apply insights to improve outcomes
Working knowledge of lead scoring, lifecycle stage management, and alignment with sales or Business Development processes
Experience with A/B testing and conversion rate optimization across campaigns and digital touchpoints
Ability to collaborate cross-functionally with Digital Marketing, Content, and Business Development teams to support integrated campaign execution
Familiarity with email deliverability best practices, including SPF, DKIM, and domain reputation
Understanding of marketing compliance regulations (CAN-SPAM, GDPR, etc.)
Strong communication, organization, and attention to detail, with the ability to manage multiple priorities skills with attention to detail

Responsibilities

Leads lifecycle marketing strategy and execution across nurture, onboarding, re-engagement, and retention programs to accelerate lead progression and business growth.
Leads the development and management of automated workflows within CRM and marketing automation platforms to drive engagement, conversion, and pipeline growth.
Defines and governs lifecycle communication strategy, including email, and channel alignment to improve engagement, conversion, and funnel efficiency.
Partners with Business Development to drive alignment on lead management strategy, scoring, routing, and handoff to ensure sales-ready opportunities.
Leads audience segmentation strategies based on persona, behavior, lifecycle stage, and engagement data.
Leads lifecycle and funnel performance analysis, identifying gaps and making data-driven recommendations to improve conversion and pipeline outcomes.
Establishes and scales testing frameworks (A/B testing) across campaigns, and audience touchpoints to continuously improve engagement and user experience.
Partners with Digital Marketing to ensure alignment between demand generation and lifecycle conversion strategies, maximizing the impact of paid and organic acquisition efforts.
Leads lifecycle performance reporting and KPI frameworks, translating campaign and funnel data into clear, actionable insights for leadership and cross-functional partners
Builds and scales repeatable lifecycle processes, governance standards, and operational frameworks to enable efficient, consistent campaign execution across the organization.
Ensures compliance with email marketing regulations and best practices, including CAN-SPAM, GDPR, and data privacy standards.
Other duties as assigned.