Lifecycle Marketing Lead

Envision Healthcare•Nashville, TN

About The Position

The Lifecycle Marketing Lead is responsible for leading the execution and optimization of the lead and customer journey, from initial engagement through conversion and retention. This role focuses on improving lead progression, engagement, and conversion by aligning lifecycle strategy, CRM workflows, segmentation, and campaign execution to support pipeline growth and clinical recruitment efforts. This role leverages performance data and best practices to continuously improve lifecycle programs and overall funnel efficiency. In close partnership with Business Development, Digital Marketing, and Content, the Lifecycle Marketing Lead supports effective lead management, cross-functional alignment, and consistent campaign execution. The role maintains a strong focus on data integrity, operational efficiency, and measurable impact on marketing performance.

Requirements

Experience in lifecycle marketing strategy and execution.
Proficiency in CRM workflows and segmentation.
Ability to analyze performance data and optimize campaigns.
Strong collaboration skills with cross-functional teams.
Focus on data integrity and operational efficiency.

Responsibilities

Leading the execution and optimization of the lead and customer journey, from initial engagement through conversion and retention.
Improving lead progression, engagement, and conversion by aligning lifecycle strategy, CRM workflows, segmentation, and campaign execution to support pipeline growth and clinical recruitment efforts.
Leveraging performance data and best practices to continuously improve lifecycle programs and overall funnel efficiency.
Supporting effective lead management, cross-functional alignment, and consistent campaign execution in partnership with Business Development, Digital Marketing, and Content.
Maintaining a strong focus on data integrity, operational efficiency, and measurable impact on marketing performance.