Lifecycle Marketing Lead (Luxury Fashion)

Inspiration Commerce Group•Toronto, ON

1d•Remote

About The Position

We're looking for someone to join italist as a Lifecycle/Ecommerce Marketing Lead. italist is a leading luxury fashion marketplace, connecting shoppers around the world with the best luxury boutiques across Italy and Europe. Acquisition gets customers to italist once — your job is everything after that. You'll own customer loyalty, retention and re-engagement, and our owned channels: email and social. If a customer buys once and never comes back, that's on you; if they become a loyal repeat shopper who opens every email, that's on you too! This is a full-time, remote-first role in Canada, the US or the UK.

Requirements

Someone who has run lifecycle/CRM at an ecommerce brand or marketplace and wants to own the whole customer relationship — not just execute a channel
Someone who builds rather than briefs — you're hands-on in Klaviyo and Shopify (segments, flows, events, integrations) and don't need an agency or engineer for most of what you ship
Someone who already uses AI daily and treats it as a force multiplier, not a novelty
Someone with equal parts taste and rigour — you can write a subject line a luxury customer would actually open, and you'd never call a campaign a win without knowing it was incremental
Excellent analytical skills. The term 'quantitative rigour' gets you excited. You love using data to help identify problems, discover opportunities, and substantiate your ideas.

Nice To Haves

We don't care what your current job title is, how long you've been working, or whether you've worked in luxury before.
People who want a stable, predictable or repetitive role/set of tasks
People looking for active mentorship (i.e. you'd rather have someone tell you exactly what to do vs. figure it out on your own)
People who are excited about building and managing a team vs handing the details themselves
People who find comfort in following a playbook
People who don't want to be in the weeds, spending hours querying a database and slicing the data to find new insights and hypotheses to test
People who prefer stability over speed or "strategy over execution"

Responsibilities

Own our email program in Klaviyo end-to-end — the campaign calendar, trigger-based flows (welcome, browse and cart abandonment, post-purchase, winback), segmentation, testing and deliverability.
Own repeat purchase rate — building the journeys that turn a first order into a second, and re-activating customers who've gone quiet.
Relaunch our loyalty program end-to-end — positioning, mechanics, build (across Shopify and Klaviyo), launch and measurement — and make it something a luxury customer actually cares about, not a points scheme they ignore.
Personalize our marketing campaigns and on-site experience — using browsing behaviour, purchase history and brand affinities so every email and landing page feels curated by a personal shopper, not batched by a system.
Run our organic social presence as a true owned channel — content that builds the brand, feeds the funnel, and gives customers a reason to follow us between purchases.
Use AI tooling and agentic workflows to get more out of everything above — drafting, building, analyzing and personalizing at a scale one marketer couldn't touch a few years ago.