Lifecycle Marketing Manager

Mochi Health•San Francisco, CA

10h•$120,000 - $150,000•Onsite

About The Position

Mochi Health is seeking a Lifecycle Marketing Manager to own the consumer journey from first touch through signup and into active treatment. You'll build and optimize the email, SMS, push, and in-app messaging flows that convert interest into signups across Mochi's various treatment options, and keep people moving forward once they're in. The ideal candidate has a track record of building lifecycle programs that drive real conversion, not just open and click rates. You're comfortable owning campaigns end to end, from strategy to copy to execution to measurement.

Requirements

3+ years' experience in lifecycle, CRM, or growth marketing, ideally in a consumer or DTC environment with a strong acquisition/conversion focus
Hands-on experience building and managing multi-channel flows (email, SMS, push, in-app) in a lifecycle or marketing automation platform
Strong understanding of funnel segmentation, triggered messaging, and behavioral targeting
Comfortable writing and iterating on consumer-facing copy, or partnering closely with someone who does
Data-driven approach to testing and optimization, with the ability to read funnel and cohort data to inform decisions
Bias toward action and high velocity of experimentation
Excellent communication skills

Responsibilities

Design and execute lifecycle campaigns focused on driving signups and conversion across Mochi's treatment options, across email, SMS, push notifications, and in-app messaging
Build segmented and personalized messaging strategies tailored to where someone is in the funnel (e.g., interest, signup started, signup incomplete, early treatment)
Build automated workflows and behavioral triggers that move people through signup and into early engagement, including reactivation flows for people who drop off before converting
Own onboarding and early-engagement messaging to reduce drop-off and get new patients successfully started on treatment
Run A/B and multivariate tests to optimize messaging, timing, channel mix, and sequencing
Analyze campaign performance and user behavior to identify friction points and conversion opportunities across the signup funnel
Partner with Analytics to build dashboards and reporting that surface actionable insights on funnel conversion and campaign impact
Partner with design and brand on creative and messaging for lifecycle campaigns
Manage lifecycle marketing tools and platforms (e.g., Customer.io, Braze, Iterable) and keep flows organized and up to date