Lifecycle Marketing Manager

Upstart

1d•$109,000 - $239,000•Remote

About The Position

Upstart is a leading AI lending marketplace that partners with banks and credit unions to expand access to affordable credit through technology. The company is digital-first, offering flexibility for employees to work remotely while fostering in-person connection through team events. The Lifecycle Marketing team focuses on creating personalized customer experiences to guide borrowers through their financial journey, utilizing marketing strategy, experimentation, analytics, and technology to drive business outcomes. The Lifecycle Marketing Manager, Core Products, will be responsible for the strategy and performance of lifecycle marketing programs for prior Personal Loan applicants, aiming to increase engagement and funded loans through multi-channel customer journeys. This role involves close collaboration with Product, Engineering, Analytics, Creative, and Product Marketing teams to deliver scalable, data-driven growth.

Requirements

Bachelor's degree or equivalent practical experience.
4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs.
3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts.
Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.

Nice To Haves

Knowledge of lifecycle marketing strategies within financial services or another highly regulated industry.
Experience using customer data platforms such as Hightouch to build and activate audiences.
Experience incorporating AI-powered decisioning or personalization into lifecycle marketing programs.
Ability to develop experimentation strategies across audience segmentation, messaging, channel mix, and campaign frequency.
Skills in leveraging generative AI tools to accelerate campaign planning, quality assurance, analysis, and content development while applying appropriate human oversight.

Responsibilities

Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.
Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue.
Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations.
Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives.
Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance.
Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

Benefits

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)