Lifecycle Marketing Manager

Shine Early Learning

3d • $70,000 - $80,000 • Remote

About The Position

The Manager, Lifecycle Marketing is responsible for owning the journey layer of the modern Marketing and Communications ecosystem. Reporting to the VP of Marketing and Communications, this role helps turn audience engagement into sustained relationships through connected customer journeys, nurture systems, onboarding experiences, retention strategies, and behavior-based marketing automation across Shine Early Learning and Acelero Learning. This individual leads the strategy, buildout, optimization, and ongoing management of lifecycle marketing systems inside a connected HubSpot-enabled ecosystem. The role sits at the center of nurture journeys, onboarding communication, email and SMS automation, retention strategy, audience engagement, CRM communication flows, and personalized customer experiences.

Requirements

• Bachelor's degree
• 7+ years of experience in lifecycle marketing, CRM marketing, marketing automation, customer journey strategy, or audience engagement marketing
• HubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpot
• Experience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferred
• Physical exam and background checks are required for this position
• Travel required locally or long-distance up to 10% of the time for work-related meetings and functions
• Must have a valid driver's license and/or reliable transportation
• Strong hands-on experience with HubSpot. Experience building automated nurture systems and customer journey workflows
• Strong understanding of customer journeys, audience engagement, lifecycle stages, email and SMS marketing, marketing automation, audience segmentation, and CRM communication strategy
• Experience working cross-functionally across marketing, content, creative, web/UX, growth/analytics, and operations teams
• Strong analytical mindset with ability to translate engagement data into actionable insights
• Excellent organizational and project management skills
• Comfortable operating in evolving, collaborative, and fast-moving environments
• Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems
• Experience supporting B2B and B2C audiences

Nice To Haves

• HubSpot certification is strongly preferred

Responsibilities

• Builds and optimizes lifecycle marketing strategies across multiple audience types and customer journey.
• Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences.
• Develops scalable nurture and engagement systems that support awareness, onboarding, activation, engagement, retention, renewals, advocacy, and re-engagement
• Creates connected customer journey frameworks across email, SMS, CRM workflows, landing pages, enrollment communication, and digital touchpoints
• Helps evolve the organization from isolated communication tactics toward connected, audience-centered relationship marketing
• Serves as a key operational lead for lifecycle marketing execution inside HubSpot. Builds and manages automated nurture workflows, email sequences, SMS communication flows, audience segmentation, smart lists, behavioral triggers, lifecycle stages, onboarding pathways, retention and re-engagement campaigns, and CRM communication systems
• Ensures lifecycle workflows remain scalable, organized, audience-centered, and aligned with broader campaign strategies
• Partners with VP of Marketing, and other leaders to improve automation architecture, CRM structure, segmentation consistency, and data quality
• Leads execution and optimization of email communications across multiple audience segments and lifecycle stages
• Builds personalized engagement strategies based on audience behavior, interests, and journey progression
• Supports communication strategies related to onboarding, engagement, retention, renewals, re-engagement, event follow-up, enrollment nurturing, partner communication, and product and program engagement
• Ensures messaging aligns with audience intent, lifecycle stage, and brand voice
• Partners with internal and external Content and Creative collaborators to create cohesive, human-centered audience experiences
• Builds and refines list segmentation strategies that support personalized customer journeys
• Creates behavior-based audience pathways tied to engagement, lifecycle stage, audience type, geography, customer activity, and program interest
• Ensures audiences receive timely, relevant, and meaningful communication throughout their journey
• Optimizes personalization strategies based on customer insight and performance data
• Monitors and optimizes lifecycle marketing performance across nurture systems and customer journeys
• Builds analytics dashboards and reporting frameworks tied to engagement, open and click-through rates, journey progression, retention, conversion, audience activity, re-engagement, and participation
• Conducts A/B testing and optimization across subject lines, messaging, timing, workflow structure, audience segmentation, and calls to action
• Translates engagement and journey data into actionable recommendations and audience insights
• Collaborates with a wide range of internal partners across both Acelero Learning and Shine Early Learning to align campaigns, nurture systems, and customer journeys with shared growth priorities, including close coordination with Marketing, Sales, IT/Product, Operations, and program leaders
• Supports integrated campaigns and organizational priorities across both brands
• Ensures campaigns, nurture systems, onboarding flows, and customer journeys remain strategically connected across channels and touchpoints
• Participates in assigned meetings, events and training as required
• Performs any and all other duties (or functions) as assigned.

Benefits

• Medical, Dental, and Vision Insurance with multiple plan options to fit your needs
• Health Savings Account (HSA) with company contributions up to $800 annually
• Flexible Spending Accounts (FSA) for health and dependent care expenses
• 401(k) Retirement Plan with up to 4% company match and immediate vesting
• Company-paid Short-Term and Long-Term Disability and Basic Life Insurance
• Up to $500 per year in Professional Development Reimbursements
• Employee Assistance Program (EAP) with counseling and mental wellness support
• Wellness Programs, including virtual fitness, nutrition, and mindfulness classes
• Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks

What This Job Offers

• Job Type: Full-time
• Career Level: Manager